A graphic design book from the 1970s is stirring discussions online for its potential influence on today’s corporate logos. “Trademarks & Symbols, Vol. 2: Symbolical Designs” by Yasaburo Kuwayama, a renowned Japanese designer, has resurfaced due to its striking similarity to several modern-day logos. This collection is capturing the attention of designers and enthusiasts alike.
The second volume of Kuwayama’s book, first published in 1973, centers on symbolical and pictorial designs. It categorizes real logos by their shapes, such as circles, squares, and geometric figures. Social media users have noted designs that resemble logos of companies like AMD, Google Drive, Chase Bank, and more.
Influence of the Collection
While the suggestion that modern designers copy these historic symbols is intriguing, it’s more likely that the extensive and universal geometric forms in Kuwayama’s work naturally align with creative processes today. A closer look at the appendix reveals that some symbols were used by multiple companies even back then.
For those interested in acquiring Kuwayama’s influential work, you’ll need deep pockets, with some hardcover copies selling for over $2,000. This rare book, originally published by Kashiwa Shobo and Orion Press in Tokyo, continues to be a sought-after reference.
As this iconic book continues to spark discussions about logo design, explore how Honor unveils innovative logo design which might intrigue those studying modern symbol evolution.
For designers looking for inspiration, Yasaburo’s classic remains a gold mine of potential ideas, reminding us that minimalist geometric designs, much like modern logos, are rich with possibilities.
While there are no direct links to today’s logos, “Trademarks & Symbols” offers a window into the timelessness of design language, making it a must-explore for enthusiasts. The publication underscores the enduring impact of geometric design in modern aesthetics.
Sources & Links
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- selling on Amazon for over $2,000
Source: creativebloq.com
Frequently asked questions
What is Yasaburo Kuwayama’s book about?
Yasaburo Kuwayama’s book ‘Trademarks & Symbols, Vol. 2: Symbolical Designs’ focuses on symbolical and pictorial designs and categorizes real logos by their shapes like circles, squares, and geometric figures.
Why is Kuwayama’s book causing discussion online?
Kuwayama’s book is causing discussion online because of its striking similarity to several modern-day logos, sparking debates on its potential influence on today’s corporate logos.
How much can a copy of this book cost?
Some hardcover copies of the book sell for over $2,000, making it a rare and sought-after reference.