Formula E’s Bold New Look for the GEN4 Era: Embracing the Formula E Gen4 Identity
Formula E has launched a striking new identity ahead of the GEN4 era of the ABB FIA Formula E World Championship, showcasing this fresh identity in its new visual elements. This rebranding reflects the motorsport’s dynamic evolution, featuring a refined and contemporary design that underscores its commitment to innovation and style.
The redesign, a key element of the FIA racing brand, was brought to life by the global creative agency MOX and showcases a fresh, bold logo, dynamic graphics, and a vibrant color palette. The new symbol cleverly intertwines the letters ‘F’ and ‘E’ in a modern design that encapsulates the essence of speed and progression.
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“Anything that feels comfortable straight away dates quickly,” explains Matt Bolton, creative director and co-founder at MOX. The rebrand, central to their new visual identity, aims to evoke a lasting impression, inviting audiences to discover the deeper elements of its design over time.
A Collaborative Effort in Typeface Design Reflecting the New Look
The typography used in the rebrand, created in collaboration with All Purpose Studio, introduces a bespoke typeface family derived from AP Gavel, further enhancing their new visual identity. The typeface offers flexibility, with Turbo Mode delivering swift momentum, and Micro Mono handling technical data seamlessly alongside Inter for extended copy. This represents a significant innovation in motorsport design.
The revamped color palette, including Surge Purple, Signal Orange, and Electric Lime, adds a futuristic touch, while Pulse and Ignite gradients complement them, grounded by a set of neutral tones. “This modern, expressive brand system matches the scale of our current ambition and gives us a powerful platform to lead the next generation of motorsport,” says Ellie Norman, chief marketing officer of Formula E, affirming the forward-thinking nature of their branding.
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Source: creativebloq.com
Frequently asked questions
Who led the design of Formula E’s new identity?
The redesign of Formula E’s new identity was led by the global creative agency MOX, in collaboration with All Purpose Studio for the typeface design.
What elements are included in Formula E’s new visual identity?
Formula E’s new visual identity includes a fresh, bold logo, dynamic graphics, a vibrant color palette, and a bespoke typeface family. The color palette features Surge Purple, Signal Orange, and Electric Lime, complemented by Pulse and Ignite gradients and neutral tones.
What is the significance of the new Formula E logo?
The new Formula E logo cleverly intertwines the letters ‘F’ and ‘E’ in a modern design that encapsulates the essence of speed and progression, reflecting the brand’s dynamic evolution and commitment to innovation.