Rob Janoff

Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a tomato or another fruit. He also created ads and printed materials for Apple.