Shoppers browse six comme des garçons collection on display at Dover Street Market, vibrant fashion pieces.

Dover Street Market Unveils 3D Reimagining of SIX by Comme des Garçons with Rei Kawakubo

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Written by John Oliver

2026-10-19

An Innovative Exploration of Art and Fashion

Since 1988, SIX by Comme des Garçons has been an image-led publication, delving into architecture, design, and film with a unique approach. This year, in conjunction with Frieze London 2026, Dover Street Market is spotlighting its latest issue with a striking installation on the ground floor designed by the brand’s visionary founder, Rei Kawakubo. The phrase is synonymous with innovation and boundary-pushing in the fashion world.

Close-up of textured fabric with bold patterns, representing Comme des Garçons.
Comme des Garçons

The Creative Vision of Rei Kawakubo and Six Comme des Garçons

The new issue is celebrated with a captivating 3D representation. Dickon Bowden, Global Vice President at Dover Street Market, highlights, “SIX has always embodied something uniquely special within the sphere of Comme des Garçons. It was never merely a magazine but a manifestation of Rei Kawakubo’s extraordinary creative vision, melding fashion, photography, art, and culture in an unconventionally liberating manner.” The experience promises a deep dive into this visionary approach.

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Intricate design details of Comme des Garçons clothing showcased on a mannequin.
Comme des Garçons

Nearly four decades later, this spirit resonates powerfully, revisiting a remarkable body of work and introducing it to new audiences through a physical, experiential format that breathes fresh life into the imagery.

White checkered print t-shirt from Six Magazine by Comme des Garçons.
Comme Des Garçons – Six Magazine Checkered Print T-Shirt – (white)

Iconic Imagery in a New Light

SIX draws inspiration from the concept of the sixth sense. Featuring contributions from renowned photographers such as Robert Frank and André Kertész, the magazine’s timeless imagery remains pertinent. The latest edition weaves elements from past issues into a contemporary tapestry, fostering a sense of freedom and experimentation that Bowden cites as enduring and impactful. This approach is encapsulated in what is often referred to as the synonymous phrase, symbolizing the blend of innovation and tradition.

Comme des Garçons garment with layered textures and complex patterns.
Comme des Garçons

This installation moves beyond historical confines, presenting the imagery on a scale that invites new interpretations and unexpected connections, much like a cutting-edge fashion magazine.

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Abstract fashion pieces on display by Comme des Garçons, emphasizing avant-garde style.
Comme des Garçons

Interactive Discovery at Dover Street Market with Six Comme des Garçons

Founded by Kawakubo in 2004, Dover Street Market’s newest installation of SIX challenges visitors to seek out the unexpected. The London store hosts the installation for one month, alongside a companion collection of 12 T-shirt styles, each priced at £95.00.

Colorful, futuristic clothing designs from Comme des Garçons' latest collection.
Comme des Garçons

Bowden hopes the installation evokes a spirit of discovery. By transforming traditional print material into a dynamic environment, the exhibition invites exploration and personal discovery, encapsulating Dover Street Market’s philosophy of “beautiful chaos.” The installation continues the legacy as a beacon of artistic and fashion fusion.

A collection of mannequins wearing Comme des Garçons with unique, bold aesthetics.
Comme des Garçons

Visitors can explore the exhibit at 18–22 Haymarket, London SW1Y 4DG, with a selection of T-shirts available for purchase at Dover Street Market. The influence can be experienced throughout the installation.

Detailed view of sophisticated layering in a Comme des Garçons garment design.
Comme des Garçons

This installation not only highlights the impactful imagery of SIX by Comme des Garçons but also embodies the enduring ethos of creative exploration and unexpected encounters.

Immerse yourself in this compelling fusion of art and design, enabling personal interpretation and discovery, true to Dover Street Market’s legacy. The essence of the magazine is alive within this innovative space.

Shoppers browse six comme des garçons collection on display at Dover Street Market, vibrant fashion pieces.

Source: wallpaper.com

Frequently asked questions

What is the new installation at Dover Street Market?

The new installation at Dover Street Market is a 3D reimagining of SIX by Comme des Garçons, designed by Rei Kawakubo. It features a striking installation on the ground floor that celebrates the latest issue of the image-led publication.

How many T-shirt styles are available at the installation?

The installation features a companion collection of 12 T-shirt styles, each priced at £95.00.

Where can visitors find the SIX installation in London?

Visitors can explore the SIX installation at 18–22 Haymarket, London SW1Y 4DG, within Dover Street Market.

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