Artisan using traditional tools in a workshop setting.

Bethan Laura Wood and Sabine Marcelis Transforming Akita’s Urushi Traditions

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Written by Flynn Matthews

2026-07-03

Exploring craftsmanship through global collaboration

In Japan, Craft x Tech is bridging the gap between historic craftsmanship and modern design by connecting international artists with skilled Japanese artisans. Esteemed creatives like Bethan Laura Wood and Sabine Marcelis have joined forces with local experts to reimagine traditional techniques. This initiative was founded by Hideki Yoshimoto and curated by Maria Cristina Didero, who share their insights on collaborating across cultures.

The idea originated when Yoshimoto, working in London, was invited to meet traditional lacquerware artisans in Akita. Witnessing the artistry behind everyday objects like miso soup bowls redefined his appreciation for Japanese craft. ‘I had never imagined someone creating that dish as if it was art,’ he remarks.

Bridging cultures with craftsmanship

The project’s first edition took place in Japan’s Tohoku region. Artists like Sabine Marcelis and Studio SWINE joined local artisans, overcoming language barriers with the universal language of design. Didero emphasizes, ‘It was the passion for the craft that connected them, creating shared stories without words.’

Designers examining textiles at a craft exhibition.

Yoshimoto recalls initial skepticism among the artisans, which gradually turned into mutual trust as they shared experiences. The projects became meaningful intersections where global ideas met traditional mastery.

Design driven by human connection

Didero, passionate about the deeper narratives behind design, joined the project to explore these rich connections. ‘Design is about people and not about chairs,’ she asserts, focusing on origins and contexts rather than the objects themselves.

Close-up of hands crafting a ceramic piece.

The Tokai edition in 2026 explored this further, with projects like Lanzavecchia + Wai’s screen crafted from washi paper and modern LED lights, showcasing how traditional skills can blend with new technologies.

To further explore the innovative blend of modern design and traditional skills, check out Kathrin Marchenko’s textile art, showcasing intricate craftsmanship.

Pushing boundaries, from concept to creation

Yoshimoto’s art and design studio, TANGENT, also plays a key role. It works alongside Craft x Tech to execute complex designs, ensuring that no obstacle hinders creativity. The artisans are encouraged to push their craft within new paradigms.

For more on art meeting design, discover how bread can become functional lamps with Yukiko Morita’s innovative approach.

An artisan shared, ‘We spent nearly a year bringing the designer’s vision to life. Seeing the completed work with fresh eyes was a revelation,’ highlighting the transformative journey through creation.

Innovative pottery designs displayed on a table.

The evolving journey of Craft x Tech

Looking ahead, Didero hints at expanding the initiative across Japan’s diverse regions. The goal is not just to innovate but to celebrate and preserve an entire culture’s legacy across its 47 prefectures.

This initiative is supported by organizations like Lexus International and the Culture Vision Japan Foundation, underscoring its commitment to fusing the timeless with the contemporary.

@craft.x.tech

Traditional woodworking tools organized on a workbench.
Craftsman demonstrating weaving techniques to visitors.
Designer sketching new patterns inspired by traditional arts.
Innovative lamp design integrating traditional and modern styles.
Visitors exploring a gallery of Japanese craft innovations.
Collaboration between craftspeople and designers in a studio.
Close-up of intricate beadwork on fabric.
A display of modern furniture with traditional influences.
Kawatsura Shikki with Sabine Marcelis discussing craftsmanship techniques.
Kawatsura Shikki and Sabine Marcelis during Craft x Tech Tohoku Project Site Visit 2023 | photo by Jun Sugawara
Oitama Tsumugi with Yoichi Ochiai during a site visit.
Oitama Tsumugi and Yoichi Ochiai during Craft x Tech Tohoku Project Site Visit 2023 | photo by Jun Sugawara
Eugene Kangawa observing pottery at Sometsuke Taki.
Eugene Kangawa at Sometsuke Taki during Craft x Tech Tokai Project Site Visit 2025 | photo by by Noritoshi Kuroki
ME by Meliá designing unique spaces for pets and owners.
ME by meliá tailors design-forward retreat for pets and the humans they travel with
ME Madrid showcases contemporary art exhibition for ARCO fair.
ME by meliá’s first urban hotel, ME madrid, presents ‘woman is art’ exhibition during ARCO
Artist painting intricate designs on porcelain plates.
Workshop featuring new materials blending traditional art.
Exhibition showcasing collaboration pieces from artisans and designers.

Sources & Links

Source: designboom.com