You know the saying, “You can’t put the toothpaste back in the tube.” SURI challenges that with its latest innovation. Known for its eco-friendly sonic toothbrush, the company has now tackled the dental industry’s persistent problem: wasteful toothpaste tubes. With its new refillable option, you can embrace a sustainable dental care routine.
Reinventing the toothpaste tube
Refillable products like soaps and household cleaners have become increasingly popular, but toothpaste has lagged behind. The SURI Restore Gel Refillable Toothpaste aims to change this, a project two years in development. As Seb Wetherall, SURI’s head of innovation explains, “We crafted the product experience from the ground up with the user at the center of every design decision.”
The Restore Gel system features an architecture designed for repeated use, featuring a precision-dosed airless pump. This pump is crafted from 50 percent recycled plastic, and the refill bottles, made in collaboration with Shellworks, use Vivomer™—a plant-based material that is compostable at home. Once the bottle is empty, it naturally decomposes, allowing a seamless replacement with a new refill.
A statement in style and functionality
SURI’s Restore Gel reframes toothpaste beyond mere disposability. “The result is a reusable dispenser designed to feel at home on the bathroom countertop or in a wash bag,” Wetherall elaborates. This product merges performance and sustainability with an elegant design. Available in soft tones like Sky, Meadow, and Stone, these pastel shades ensure the dispenser complements any wellness-focused palette.
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Moreover, the formula includes high-grade nano-hydroxyapatite (n-HAp), a synthetic calcium phosphate compound that is shown to help strengthen enamel. It’s an ingredient that’s increasingly popular in oral care, promising both efficiency and eco-friendliness.
A step toward a sustainable future
You might not be able to return toothpaste to a traditional tube, but SURI’s innovation allows you to minimize reliance on single-use plastics without sacrificing effectiveness. Co-founder and CEO Gyve Safavi emphasizes that the Restore Gel was created so you don’t have to choose between a formula that works, aesthetic appeal, and sustainable packaging.
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The future of refillable toothpaste as a staple in every bathroom is yet uncertain, but SURI’s design certainly makes a persuasive argument for better everyday objects.
Purchase the SURI Restore Gel Refillable Toothpaste on trysuri.com starting at $34.99.
Source: design-milk.com
Frequently asked questions
What problem does SURI’s new toothpaste dispenser address?
SURI’s new refillable toothpaste dispenser addresses the dental industry’s persistent problem of wasteful toothpaste tubes by offering a sustainable alternative.
What materials are used in SURI’s dispenser?
The dispenser features a precision-dosed airless pump crafted from 50 percent recycled plastic, and the refill bottles use Vivomer™, a plant-based material that is compostable at home.
How much does the SURI Restore Gel Refillable Toothpaste cost?
The SURI Restore Gel Refillable Toothpaste is available for purchase starting at $34.99.