Tylko, the innovative Warsaw-founded furniture brand, has ventured from digital to physical with the opening of its first space in Berlin. Designed by the Rotterdam-based studio CLOUD, this new venue resembles a communal apartment rather than a typical showroom. Tylko Space Berlin invites visitors through a series of interconnected rooms, each serving unique functions including a café, library, configuration station, salon, and design advisory room. This marks the venue as a hallmark destination for immersive design experiences.
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Choosing Berlin was strategic. The city houses one of Tylko’s most vibrant online communities. This space acts as a real-world interface, translating digital relationships into tangible experiences. The layout allows visitors to explore at their own pace, starting with a welcoming café designed for relaxation and conversation, setting the tone before any furniture is showcased.
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The library offers a tactile experience, showcasing fabrics and finishes, alongside Tylko shelving systems that guests can assemble themselves, guided by knowledgeable Design Advisors with a background in design. This hands-on space transforms digital configurations into physical forms, enabling visitors to craft their own Tylko pieces in real time. As the Berlin location develops, it continually merges the physical with the digital.
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Tylko’s salon emphasizes sound and atmosphere, with a music-focused room that underscores how audio integrates into the furniture experience. This echoes CLOUD’s past collaborations with Tylko, spotlighting their joint interest in sound-centric design. The future of retail is seen as revolving around community-centered spaces where people can meet and share, a core concept of this interactive environment.
Upstairs, the mezzanine provides a quieter atmosphere, functioning as an office and consultation area. It’s an ideal setting for architects and clients to collaborate away from the lively ground floor.
Reflecting on the space’s opening, more than 1,000 visitors were drawn to a two-day launch event filled with Berlin’s creative energy, including collaborations with local streetwear and performances by city artists. Tylko’s co-founder, Ben Kuna, emphasizes this shift as crucial, stating it mirrors modern retail’s evolution towards more personal and engaging experiences within this vibrant location.
The space intentionally retains an unfinished element, likened to the excitement of moving into a new apartment. Kuna sees this as an opportunity for growth and adaptation, allowing the Berlin design community to shape the space further, aligning with their needs and creativity.
In essence, Tylko Space Berlin is more than just a showroom; it’s a dynamic platform for interaction and innovation, inviting the community to partake actively in its evolution, embodying the brand’s immersive concept.
Source: urdesignmag.com
Frequently asked questions
What is Tylko Space Berlin designed to resemble?
Tylko Space Berlin is designed to resemble a communal apartment rather than a typical showroom, featuring interconnected rooms serving unique functions like a café and library.
Why did Tylko choose Berlin for its first space?
Choosing Berlin was strategic because the city houses one of Tylko’s most vibrant online communities, allowing the space to act as a real-world interface for digital relationships.
What experience does the library in Tylko Space Berlin offer?
The library in Tylko Space Berlin offers a tactile experience, showcasing fabrics and finishes alongside Tylko shelving systems that guests can assemble themselves, guided by knowledgeable Design Advisors.