Apartment 21 in North London features innovative curves and craftsmanship, showcasing sleek interiors with custom furniture.

Innovative Curves and Craftsmanship Define Piercy & Company’s Vision for Apartment 21 in North London

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Written by Flynn Matthews

2026-09-02

London-based Piercy & Company has transformed an apartment in North London, weaving together unique architectural elements with meticulous craftsmanship and innovative design. In the complex design of Apartment 21, bespoke timber joinery and a mysterious curved corridor redefine both aesthetic and function.

Dining area in modern apartment prepared for hosting dinners and events.
Piercy & Company plans to host dinners and events in the apartment

The interior reinvention of this 103-square-metre space is not just about form. With a bold contrast of dark and light, the architectural innovations unfold gradually. A standout feature is a curved wall that cleverly focuses attention on artwork, hiding the bedroom behind a subtle, secret door. This showcase of precision in design underlines the unique design approach.

Ash wood wall with circular window integrating door design.
A circular window unites a wall and door crafted from ash wood

Creative Use of Materials and Space

An impressive floor-to-ceiling joinery separates the main living area from a newly designed study. This piece combines a wall and a door, united by a striking circular window cutout. Fiona Neil, co-director, shares, “We found joy in subverting expectations and playing with spatial character.”

Curved corridor painted in a dark contrasting shade.
A curved corridor is painted in a contrasting dark shade

Situated in a neo-Georgian building originally part of North London Polytechnic, this former gallerist’s home now serves as a showcase for Piercy & Company’s interior design ambitions. The acquisition was driven by Stuart Piercy, marking a new era for the studio’s interior-design arm led by Neil, focusing on creative craftsmanship.

Curved interior wall directing attention to displayed artwork.
The curve directs focus to an artwork rather than to the bedroom

The layout fosters intimate interactions. Upon entering, visitors are greeted with a wall of British elm shelving stocked with glasses and tableware, setting a communal tone. The adjacent kitchen features a clever wall cutaway for seamless connection to the living and dining areas, exemplifying the meticulous attention to detail that defines the apartment.

Discover how communal living spaces can transform work environments with insights from Back to the Office, exploring the evolving design of modern workplaces.

Open wall space connects kitchen with living room.
A wall opening connects the kitchen with the living space

Collaborative Artistry in Craft and Design

Piercy & Company’s partnership with British furniture maker Benchmark produced custom woodwork, including a substantial 14-seat dining table made from British ash. The living area features a doughnut-shaped mirror by Zieta Studio and mid-century chairs by Alvar Aalto, emphasizing the blend of art and design with a continuous theme of elegance and craftsmanship.

Custom-made joinery and dining table by Benchmark in dining area.
The joinery and dining table were both custom-made by furniture maker Benchmark

The study, visualized through the circular window cutout, boasts a curated library wall and a mezzanine loft. Transitioning to private spaces like the bathroom, showers lined with dark grey tiles made from compressed basalt chips create a cave-like experience. The cleverly concealed bedroom doubles as a drawing studio.

For those interested in integrating functionality and style into small spaces, the Tiny Timber Homes’ Redwood offers insight into thoughtful small living solutions.

Various artworks displayed prominently in house interior.
Artworks are on display throughout the house

An Ever-Evolving Artistic Space

Artworks by Flora Yukhnovich, Jess Allen, John Virtue, Antony Gormley, and Peter Cook currently adorn the apartment, hinting at a dynamic exhibition cycle. This ongoing evolution aims to keep the space vibrant and exploratory, with future plans including light fitting prototypes, all while maintaining a focus on creative design and craftsmanship.

Bedroom styled as a drawing studio with art supplies.
The bedroom is currently styled as a drawing studio

Piercy & Company plans to continue using Apartment 21 as a creative laboratory, integrating new art and furnishings over time. Neil explains, “We aim to continually experiment with materials and objects here.”

Bespoke shelving in hallway showcasing tableware.
Tableware is displayed on bespoke shelving in the hallway

Other noteworthy projects by Piercy & Company in London include innovative designs at the former BBC Television Centre and in Mayfair, reflecting their holistic approach to architecture, consistently showcasing exceptional craftsmanship.

The photography capturing this transformation is by Jasper Fry.

Bathroom features dark grey basalt chip compressed tiles.
The bathroom features dark grey tiles made from compressed basalt chips

Source: dezeen.com

Frequently asked questions

How does Piercy & Company define their vision for Apartment 21?

Piercy & Company defines their vision for Apartment 21 with unique architectural elements, meticulous craftsmanship, and innovative design. The space features bespoke timber joinery, a mysterious curved corridor, and a bold contrast of dark and light elements.

What is notable about the curved wall in Apartment 21?

The curved wall in Apartment 21 focuses attention on artwork while hiding the bedroom behind a subtle, secret door. This element highlights the precision in design and the unique approach of Piercy & Company.

Who collaborated with Piercy & Company on the apartment’s design?

Piercy & Company collaborated with British furniture maker Benchmark on the apartment’s design. This partnership produced custom woodwork, including a substantial 14-seat dining table made from British ash.