In a bold departure from the usual runway aesthetics, Loewe’s designers Jack McCollough and Lazaro Hernandez showcased their latest collection in an architectural marvel by Casper Mueller Kneer. The event was set inside the historic grounds of the Château de Vincennes. This innovative space features a double-height circular arena designed to create an immersive fashion experience.
The Architectural Marvel of This Year’s Showcase
This collaboration marks the first major architectural project for Loewe under McCollough and Hernandez’s direction. Casper Mueller Kneer crafted a three-dimensional showspace that merges elements of an arena, theatre, and gallery. Entered on two levels, the all-white minimalist design features a circular outer wall and scaffold-like structures that redefine the traditional layout of the presentations.
Inspired by Iconic Venues
The design draws inspiration from iconic venues like the Anatomical Theatre in Padua and London’s Globe Theatre. The architects aimed to evoke themes of spectator sports and performance, capturing the vibrancy of shared human experiences. The space allows attendees a close view of the collection, enhancing the intensity and proximity of the fashion showcase.
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Enhancing the Viewing Experience
McCollough and Hernandez wanted to build a showspace that encapsulates the unique energy and emotional charge of arenas and theatres. The design fosters a sense of anticipation and immediacy, amplifying the focus on their collection during the fashion exhibition. “There’s something so real and immediate in those spaces,” they explain, noting the blend of fashion architecture in their design, which perfectly embodies runway set design.
This collaboration with Casper Mueller Kneer exemplifies Loewe’s commitment to innovative design, blending fashion with architectural artistry to deliver a memorable experience during Paris Fashion Week.
Source: wallpaper.com
Frequently asked questions
What was unique about Loewe’s fashion show design?
Loewe’s fashion show featured a double-height circular arena designed by Casper Mueller Kneer, creating an immersive experience. The design fused elements of an arena, theatre, and gallery into a three-dimensional showspace.
What inspired the design of Loewe’s showspace?
The design drew inspiration from iconic venues like the Anatomical Theatre in Padua and London’s Globe Theatre. The architect aimed to evoke themes of spectator sports and performance, enhancing the vibrancy of shared human experiences.
Who collaborated with Loewe on the show design?
Casper Mueller Kneer collaborated with Loewe’s designers Jack McCollough and Lazaro Hernandez on the architectural design of the showspace.