This September, iconic locations took center stage during Fashion Week, as designers elevated their shows with remarkable settings that moved beyond traditional runways. Notably, the Burberry Chelsea College event captivated audiences with its unique blend of historical and modern elements. Historical landmarks, art institutions, and urban spaces became dynamic backdrops that redefined how collections are viewed and experienced. Some designers embraced the existing architecture, while others reshaped the spaces into theatrical venues. Here are the standout presentations from the past month.
Burberry Presentation at Chelsea College of Arts, London
Burberry returned to the Chelsea College of Arts, reinforcing its bond with the venue, which dates back to a 2010 show. This particular showcase was a highlight of the season. Guests were seated on uniquely arranged wooden benches, each intricately marked with Burberry’s signature check. The natural wood set a warm contrast against the crisp white background, framing a heavy wooden door that served as a dramatic entrance. The minimalist design highlighted the ‘soulful and tactile’ essence of the clothing, according to Burberry’s notes.
For more innovative uses of architecture in displays, explore how the Sentry Bridge transforms Watkins Glen Gorge into a stunning fusion of nature and design.
Francesca Lake at 180 Studios, London
Marking her debut at London Fashion Week, Francesca Lake transformed the 180 Strand basement into an evocative stage for her collection, “Wake The Town,” inspired by Jamaican processions. This was another show among the iconic fashion locations of the season. The setting retained its raw industrial essence, enriched by deep maroon tones and a steeple-shaped wooden door that symbolized ceremonial grandeur. Models showcased elaborate lace designs and structured tailoring beneath theatrical lighting.
Dior in the Tuileries Garden, Paris
Dior’s SS27 show ventured outdoors, capturing the enchanting environment of the Tuileries Garden. Dior’s show unfolded over the garden’s basin, surrounded by trees and mist that intertwined with the ethereal collection. The scenography evoked a whimsical and distinctly Parisian atmosphere, reminiscent of Burberry’s innovative use of space.
Michael Kors at MoMA Sculpture Garden, New York
Michael Kors took advantage of New York’s MoMA Sculpture Garden for his September collection, blending his designs with the art pieces of Carmen Herrera, Alexander Calder, and Ellsworth Kelly. The garden’s sculptures provided a vibrant dialogue between art and fashion, showcasing the potential of site-specific presentation in adding depth and context, much like Burberry’s approach.
Gucci in Milan
A striking replica of a Gucci flagship set the stage for Demna’s SS27 show. This imagined retail environment included marble columns, display racks, and Greco-Roman sculptures, offering a look into Gucci’s future while nodding to its Italian heritage. The space blurred the lines between boutique, museum, and runway, engaging guests with its authenticity, mirroring the ingenuity seen in Burberry’s show.
Dive into the luxury design world by checking out Jony Ive’s new design for Moncler, which highlights innovative fashion with a sustainable edge.
Vogue World: Milano at Galleria Vittorio Emanuele II
The grandeur of the Galleria Vittorio Emanuele II was the perfect setting for Vogue World: Milano. The historic neo-Renaissance architecture, with its glass roof and ornate interiors, seamlessly hosted a fusion of fashion, opera, and craftsmanship. The iconic arcade became a transformative space, combining elements of theatre and fashion, parallel to the innovations Burberry showcased.
Source: thespaces.com
Frequently asked questions
What was unique about Burberry’s Chelsea College event?
The event blended historical and modern elements, with guests seated on wooden benches marked with Burberry’s signature check. The natural wood contrasted with a white background, highlighting the ‘soulful and tactile’ essence of the clothing.
How did Dior utilize the Tuileries Garden for their show?
Dior’s show took place over the garden’s basin, surrounded by trees and mist, creating an enchanting and whimsical Parisian atmosphere.
What was significant about Gucci’s show in Milan?
Gucci’s show featured a striking replica of a Gucci flagship, with elements like marble columns and Greco-Roman sculptures, blurring the lines between boutique, museum, and runway.