Bill Murray drives a Ghostbusters-themed Rivian through a city on Halloween night.

Bill Murray Drives a Ghostbusters-Themed Rivian in Electrifying Halloween Ad

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Written by Sam Johnson

2026-10-10

Rivian has captured the Halloween spirit with an engaging ad featuring Bill Murray. Featuring the “ghostbusters Rivian event” theme, Murray reprises his iconic role as Dr. Peter Venkman from Ghostbusters, taking on a new challenge as a food-delivery driver. In a witty twist, Venkman entices the ghost Slimer with a food offering, only to trap him in the front trunk of his specially modified “Ecto-R1” at the push of a button. This fun scene showcases Rivian’s latest Ghostbusters-themed software update designed for Halloween.

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Transform Your Rivian into A Ghost-Hunting Machine

Teaming up with Sony Pictures, Rivian brings Ghostbusters magic alive for their vehicle owners. By simply activating Halloween mode, drivers can enjoy an all-electric ghost-busting experience with the special feature. The vehicles transform with atmospheric lighting, the memorable sounds from the beloved film series, and a few hidden surprises. The addition is designed to thrill fans and add some spooky fun to their driving experience.

For a similar blend of pop culture and vehicles, explore Porsche’s tribute to the classic 550 Spyder and see how past influences modern designs.

This new offering allows Rivian owners to enjoy this cleverly crafted software feature until November 2, 2026, permitting plenty of time to engage with the ghostly festivities using their electric vehicle. Fans might even recall the famous “bill murray ad” while experiencing this unique software update.

Bill Murray drives a Ghostbusters-themed Rivian through a city on Halloween night.

Source: laughingsquid.com

Frequently asked questions

What role does Bill Murray play in the Rivian ad?

Bill Murray reprises his iconic role as Dr. Peter Venkman from Ghostbusters.

What is the theme of the Rivian Halloween ad?

The ad features the Ghostbusters theme, showing Bill Murray’s character, Dr. Peter Venkman, taking on a new challenge as a food-delivery driver.

How can Rivian owners experience the Ghostbusters-themed feature?

By activating Halloween mode, Rivian owners can enjoy an all-electric ghost-busting experience with atmospheric lighting, memorable sounds from the Ghostbusters film series, and a few hidden surprises.