Experiencing Fragrance in a New Dimension
Leonardo Garza’s latest creation, unveiled for BYREDO’s launch in Mexico, reimagines how we perceive scent through the immersive fragrance experience. The installation, titled “Matter / Memory,” transforms five of BYREDO’s fragrances into a multi-sensory experience. This innovative approach transcends traditional visuals, using physical materials, touch, and sound to evoke memories associated with the scents.
A Dance of Steel and Glass
At the heart of Garza’s “Matter / Memory” are five curved sections. Each features a unique material composition beneath a transparent layer, serving as a canvas for thousands of stainless steel spheres. These spheres create a participatory curtain, inviting visitors to engage by shifting them to unveil the hidden materials below. This interaction not only reveals concealed elements but also generates a soft metallic soundtrack, enhancing the sensory experience further. The Studio work encourages an exploration of what lies beneath the surface, exemplifying the concept of interactive art.
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Material Interpretations of Iconic Scents
Each segment of the sensory installation interprets a distinct BYREDO fragrance. “Gypsy Water” is represented through charcoal and ash, while “Rose of No Man’s Land” features fragmented glass. “Mojave Ghost” is expressed via mineral dust, “Bal d’Afrique” through vibrant red ochre earth, and “Blanche” with folded white textiles. An enveloping fog adds an atmospheric layer, creating a dynamic environment where light and reflections play with the materials and transform the space continually. This project highlights Garza’s dedication to blending art with design, offering fresh perspectives through objects, furniture, and spatial installations. The experience invites art enthusiasts to explore these dimensions.
Source: designboom.com
Frequently asked questions
What is Leonardo Garza’s ‘Matter / Memory’ about?
Leonardo Garza’s ‘Matter / Memory’ is an installation that reimagines how we perceive scent through an immersive fragrance experience. It transforms five of BYREDO’s fragrances into a multi-sensory experience using physical materials, touch, and sound.
How does the installation interact with visitors?
Visitors are invited to engage with the installation by shifting stainless steel spheres that reveal hidden materials below, generating a soft metallic soundtrack in the process.
What materials are used in ‘Matter / Memory’?
The installation uses materials such as charcoal, ash, fragmented glass, mineral dust, red ochre earth, and folded white textiles, each representing a distinct BYREDO fragrance.
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