In 1976, Polo Ralph Lauren opened its first Tokyo store in the Seibu department store, marking the beginning of a deep connection between Japanese consumers and the iconic American brand. This weekend, from October 23-25, 2026, Ralph Lauren marks 50 years in Japan with PoloFest, a three-day festival held at Jing Harajuku in Tokyo’s Shibuya district. The event, known as the festival, celebrates the label’s rich history and global fanbase.
A Unique Celebration of Fashion and Community at Ralph Lauren PoloFest Tokyo
PoloFest is set to bring together fervent Ralph Lauren enthusiasts for a diverse lineup of exhibitions, a vintage marketplace featuring international collectors, and insightful talks. The celebration arrives amidst a resurgence of preppy fashion, with labels like Dior and Celine, whose last house was led by Michael Rider, embracing collegiate styles. According to the brand, PoloFest is about more than just collections: it embodies community and conversation, reflecting an enduring lifestyle spirit.
Albie Robert, founder of The Polo Archive on Instagram, shared his excitement about the festival. “I’ve collected Ralph Lauren for most of my life,” he said. “It’s the perfect opportunity to share this passion with like-minded individuals. Being part of the first collectors event of its kind is something truly special that only Ralph Lauren could create.”
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An International Gathering of Collectors at Ralph Lauren PoloFest Tokyo
Collectors from around the world, including participants from Japan’s Big Apple Store and Italy’s Tartan Vintage, have come together at PoloFest. Robert expressed his amazement at how Ralph Lauren’s storytelling connects enthusiasts globally. “Meeting collectors from various countries has been inspiring. It demonstrates Ralph Lauren’s timeless ability to transport us through his narratives,” he noted.
A Milestone Event in Ralph Lauren’s History
The celebration is the kickoff to Ralph Lauren’s 60th anniversary celebrations, which will culminate in 2027. The fashion house, founded in 1967, initially launched with a line of wide-cut men’s neckties under the Polo brand. Ralph Lauren’s inspiration came from Ivy League styles and the elegance of European fashion. As he put it in a 1985 interview, “I wasn’t merely interested in fashion. I knew what I admired.”
This event is free to attend, with tickets available exclusively to members of the Ralph Lauren LINE community. To learn more, visit the Ralph Lauren website and join the celebration of a brand that continues to shape fashion and culture worldwide.
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Frequently asked questions
What is PoloFest?
PoloFest is a three-day festival held at Jing Harajuku in Tokyo’s Shibuya district to celebrate Ralph Lauren’s 50 years in Japan. It features exhibitions, a vintage marketplace with international collectors, and insightful talks.
When and where is PoloFest taking place?
PoloFest is taking place from October 23-25, 2026, at Jing Harajuku in Tokyo’s Shibuya district.
How can someone attend the PoloFest event?
The event is free to attend, with tickets available exclusively to members of the Ralph Lauren LINE community.
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