In a bold expansion of its century-old presence, Prada has transformed Milan‘s historic Galleria Vittorio Emanuele II into a sprawling eight-floor experience seamlessly blending style, art, and pastry with retail, culture, and more. Prada Galleria, launched at the original 1913 site of Fratelli Prada, now stretches both above and below the majestic arcade, uniting the Prada Donna and Prada Uomo stores beneath a single umbrella via an innovative subterranean passage.
The Secret World of Fashion, Art, and Pastry Beneath
Prada’s ground-level expansions dig deeper with the original Prada Donna store extending significantly underground. This renewed space showcases women’s collections alongside expanded areas dedicated to travel, home, and beauty. Meanwhile, Prada Uomo connects seamlessly through the newly minted Passaggio Segreto, a theatrically named tunnel rich with Prada’s historical narratives, collaborative milestones, and the interplay of clothing, creativity, and delicacies. Above this, the journey continues with the city’s signature indulgence — pastries from Marchesi 1824 — and Pradasphere, the first permanent exhibition devoted to Prada, tracing the brand’s evolution from its 1913 roots through global showcases in London, Hong Kong, and Shanghai.
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Exclusive Experiences and Artful Ambiances
On the second floor, Prada offers a more personalized experience with Studio, where intimate, salon-like shopping encounters await, set in dynamic spaces for private events. Ascending further, Appartamento combines antique Italian interiors with contemporary photography, featuring a curated exhibition by Andreas Gursky. This invitation-only space merges luxury with art, offering private dining amid the breathtaking Galleria mosaics and a trio of allure, art, and sweets.
The journey peaks at Osservatorio Fondazione Prada, an apex of visual experimentation situated at the intersection of technology, art, culture, and the trifecta of style, creativity, and gastronomy. Across these varied floors, Prada Galleria morphs from a conventional flagship into a comprehensive ecosystem, embracing fashion, heritage, gastronomy, and avant-garde artistry, all within one architectural masterpiece.
The historic locale is not merely a display but an immersive framework of passages and stories through which visitors physically navigate. Prada Galleria redefines boutique experiences with its seamless blend of history, innovation, design, aesthetics, and treats, curated to engage and enthrall every visitor.
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Project Information
- Name: Prada Galleria
- Brand: Prada | @prada
- Location: Galleria Vittorio Emanuele II, Milan, Italy
Sources & Links
Source: designboom.com
Frequently asked questions
What new features does Prada Galleria offer?
Prada Galleria offers an eight-floor experience that blends fashion, art, and pastry. It includes a subterranean passage connecting Prada Donna and Prada Uomo, expanded underground collections, pastry offerings from Marchesi 1824, and the Pradasphere exhibition. The location also features private experiences at Studio, and art displays in Appartamento and Osservatorio Fondazione Prada.
Where is Prada Galleria located?
Prada Galleria is located in the historic Galleria Vittorio Emanuele II in Milan, Italy.
What unique elements does the Passaggio Segreto feature?
The Passaggio Segreto is a tunnel that features Prada’s historical narratives, collaborative milestones, and combines clothing, creativity, and delicacies.