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Illustrator John Holcroft

John studied Graphic Design at Sheffield, England. It was in the mid-90s he succumbed to the lure of illustration. He started out painting in acrylic on canvas and was influenced by David Cutter and Edward Hopper. Always trying to keep his work fresh, John has reinvented his style half a dozen times since. His latest incarnation is a screen print effect created digitally and inspired by old adverts and packaging from the 50s. John likes to experiment with different markets. The versatile nature of his style allows him to explore more avenues. Mainly working in editorial, John's past clients include BBC, Reader's Digest, Financial Times and The Guardian.

www.johnholcroft.com

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