Were you aware that an adult human body is all about 60% water? It is the most important chemical substance we must survive, yet we just appear to think about it when we become thirsty. A lot of water is consumed in ways that can readily be diminished: taking a shower for ten minutes – why don’t leave it five? Ignoring that dripping tap – why not get around to fixing it? Sometimes it only takes a little step to create a change.
To highlight the importance of saving water, Denver Water Collaborated with creative bureau Sukle and started a campaign called The effort featured a series of creative advertisements Encouraging individuals not to waste water and managed to bring water down Consumption from the city of Denver by over 20 percent!