The good thing about using Shopify is that it comes with a built-in SEO advantage. Sprinkling some of the keywords on the Shopify page will help in ranking the site higher in search engines. The problem is that it takes more than just a few keywords to help boost the ranking. There are other Shopify SEO strategies to implement to increase online visibility.
Focus on site structure
The first step is to improve the site structure. When the visitors arrive on the page, they should immediately find what they want. There should be clear descriptions and quality images. They shouldn’t have to go through a lengthy process before finding the necessary information. Otherwise, they will feel impatient and decide to look for other options. Google also rewards pages that are clear and easy to understand. Categorizing the products is necessary so that people will immediately find the specific items. There should also be a search box for people who already know what they’re looking for. They don’t want to navigate the page, and they want to get redirected to the specific products they want.
Improve user experience
Users will decide to stay and explore the website if the experience is good enough for them. It means that as soon as they click the link, they will go to the website in a few seconds. If it takes too much time before the page loads, it will turn off potential customers. They’re impatient and would rather look for a different page. Pages that load quickly will also rank higher on search engines. Google will reward these pages since they make the experience a lot better for the users. Another strategy is to make the page mobile-friendly. Most people look for information online through their mobile devices. They even purchase items directly using their mobile phones. If it’s a difficult experience for them, they might decide to look for a different website. It helps to have another host if it’s still challenging for the website to load quickly on mobile devices.
Research the right keywords
Finding the right keywords is important. Not all of them should get optimized. Some keywords are too long, and not everyone would search for them. Others are short but are very competitive. Optimizing them would be challenging since there are more established businesses doing the same. There are tools to help in researching the right keywords.
Optimize the right landing page
When people search for information online, they want to get redirected to the specific page that they’re looking for. For Shopify stores, most of the products are available on the primary page. Therefore, the landing page should be the main website. However, if the users want to go to the specific products, it’s important to redirect them to that page. Some of them aren’t patient enough in locating the specific page.
Improve the content
Content is the most important thing in online marketing. There should be articles containing some details about the products. People want to know more about these products by reading the content. They won’t immediately decide to purchase the item unless they are confident about the decision. There are different channels available in advertising the content. It’s crucial to use them wisely and allow them to help boost the brand’s popularity. Apart from the quality of the content, it’s also important to look at it from the surface. There should be no mistakes in grammar and spelling. Proofreading the content is necessary before publishing it. Otherwise, it would turn off potential customers. They might think that the business doesn’t give enough importance to quality.
Make gifting easy
Some people purchase items online not for themselves but other people. They don’t have enough time to go to a local store and find a gift. Therefore, there should be a feature that allows customers to give a gift to specific individuals. When the items arrive, they already have a gift wrap. It increases the chances of these potential customers to buy from the store if there’s a gift wrap option available. Buying products as a gift is convenient, and it’s enticing for many potential customers.
There should be a cart abandonment email
Not everyone who decides to place items on the cart will pay for them. Some customers will ditch the plan to buy at the last minute. Therefore, it helps to have a cart abandonment email. It allows these customers to reconsider their decision in the future. They don’t have to go through a lengthy process of searching for the items that they thought about buying before. Some of them might still want to buy these products but suspended their plans for a while. If they eventually decide to change their minds, it won’t be a problem.
Collaborate with other brands
There are different ways to collaborate with other established companies that are also selling items on Shopify. Working with them is a good strategy since they already have a positive reputation in the industry. It allows the business to also be in the good graces of potential customers. Besides, working with these established brands with me and making the most of the built-in customer advantage. The partner can also benefit from this collaboration. However, it’s important to be selective. Not all of these potential partners would be good enough. The details of the partnership should also be clear before launching anything.
Working with the right Shopify SEO partner
These are only some of the strategies that can help in boosting the Shopify page. There are other ways to be more popular online. Working with experts who already tried employing different strategies would be helpful. They understand how online advertising works, especially for brands that utilize Shopify as a platform.
They also have different Shopify SEO tactics up their sleeves. They will extend help to the business in reaching out to a lot of people. There’s no guarantee that the results will be available quickly, but the partnership can go a long way. It’s also better to partner with agencies that already figured out how things work than to start from scratch.