How to Choose the Right Colors for Your Brand?

Branding is an important part of any business. Without the right branding strategy, it will be difficult for you to move your business forward, even more so with the many competitions you need to face in your industry. For your business to become successful, the right branding strategy needs to be in place, and one of the most important branding strategies for your business is to choose the right colors for your brand.

Colors have a deep linking with your brand, and people will often associate your brand with the colors you are using for it. For instance, we often associate Coca-Cola with the color red, and we often associate Pepsi with the color blue. It’s all about choosing the right colors for your brand. 

That’s why businesses started giving more importance to the graphic design part. If you are a small business that can’t afford more with your graphic design then you can always opt for various designing services available online. One such good type of service is the subscription-based model where you can pay a fixed fee each month and get unlimited design works completed for you. Check out this graphic design monthly subscription model by Brandripe; they are providing wonderful graphic design services to all types of businesses.

Here are some tips you can follow to choose the right colors for your brand:

Match the Colors with Your Brand’s Personality

The colors you choose for your brand will represent the personality of your brand. For instance, the orange color often gets associated with youthful personality, while the green color often gets associated with wellness. Popular brands often present their health-related products in green colors because people associate the green color with wellness and health. So, it can help motivate people to buy these products when they need to improve their health in some ways. They will hope that such products will help them achieve their goals.

The first rule in choosing the right colors for your brand is to match the colors with your brand’s personality. Who is your target audience? What is your brand all about? What kind of solution do you try to offer to your audience? Use the colors that will match your brand personality well, as it will be your way of representing your solution to your audience. Also, you can pick one or more colors for your brand.

Use No More than Three Colors for Your Brand

You can have different colors in your brand logo or theme, but you should not pick over 3 colors for your brand. This is another rule of thumb when choosing the right colors for your brand. Using over 3 colors for your brand will only confuse your brand’s message, and it will often make the brand logo and theme look messy. You don’t want to present your products and services with the brand logo and theme that will only lower your audience’s interest.

The simpler your brand design and coloring, the better it will be for your business. In fact, most successful brands you know today use a simple brand design and coloring. You can look at brands like Google or Microsoft, and you can see they are using a very simplistic logo design with few color variations. They keep everything simple, while not burdening their audience with too many colors for their brand logo and theme.

Make the Colors Stand Out from the Competition

Building your brand image is something that you can’t do without keeping the competition in check. Your current industry will be full of competition, and there will be a few competitors that stand out from the others. These are the most popular brands in your industry, and if you want to put your business in front of the same audience like them, it’s important for you to make your brand stand out from the crowd.

You need to pick the colors that stand out from the competition. For instance, if your competitors use the dominant green and yellow colors, try to use a different color as the dominant color for your brand. Of course, you can get creative in the color mixing and the brand design, but you have to keep in mind to make your brand colors stand out from the competition. This is important for your long-term business growth.


These are some tips you can follow to choose the right colors for your brand. The colors you choose for your brand will become a part of your business identity for the coming years. So, pick the colors well, as it will affect your business image in the future. You might also want to learn about color psychology before picking any color for your brand, as each color has its own message to convey.

Follow these tips to create the best color combination for your business brand. This way, you can ensure the success of your business in the future.