Companies spend millions to earn a very small space in our heads that would help immediately comprehend their brand logos. However, how well do you think that money is spent? The only suggestion was that they have to do it without any visual aids, just by their memory.
The outcomes are waiting for you below, and get ready to be at least a little bit surprised at how the picture of these logos differ from person to person. However, despite the differences, many participants did manage to find the color palettes right, which reveals the value of the right color combo for a famous logo.
In fact additionally pinpointed by Karen Haller, a top authority on color psychology, who had this to say while speaking about using color in branding:
“People have an emotional link with color first. “If we sense a mismatch, it’s the color we don’t trust, despite the superbly crafted words.”
More info: Signs.com
h/t: Creativebloq
Apple
Adidas
Burger King
Starbucks
Ikea
Domino’s Pizza
Foot Locker
Target
7-Eleven
Walmart
More in
Branding
All Branding
More in
Graphic Design
All Graphic Design
More like this
Nolan Funk for Versace Advertising Campaign
iBeer and Facebrew: Famous Brand Identities Transformed into Beers
How to Choose the Right Colors for Your Brand?
Secret Meanings and Psychology Behind the Most Successful Logos
IKEA's Meatball Lollipops and Other Bizarre Collaborations Redefining Food Marketing
