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Famous Brands Alphabet Merged Technology and Typography Into Trademark Typography

Technology and typography unite within this series of electronic letterforms designed with electronics in your mind. Vinicius Araujo, a picture and motion designer based in Rio de Janeiro, has pictured 26 characters according to brands from Apple to Zenith. The initials reflect a number of the best-known characteristics of each company, creating a palette of letters for technology fans everywhere.

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Araújo based the digital letterforms from our favorite typeface Helvetica, adding components signature to each electronic equipment brand represented. ‘A’ for ‘apple’ is left as a regular Macintosh PC, complete with classic mouse and floppy disk drive; ‘N’ for ‘Nintendo’ is a large and huge object copying the form of the favorite gaming platform; ‘T’ for ‘technics’ integrates a turntable to its sleek form.

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