John Holcroft – illustrator and graphic designer from Sheffield. His portfolio includes work for the BBC, Reader’s Digest, Financial Times, The Guardian and The Economist. However, what makes him famous are not his employers, but the brilliant satire reflected in his illustrations and the retro style he uses to create them.
Every time Holcroft publishes a new drawing, they inevitably go viral and spread all over the Internet. His style is based on advertisements from the ’50s, and he reproduces everything from their visual design style down to their aged vintage feel.
The content of these illustrations, however, is anything but old-fashioned – social issues and modern behavior drawn in a satirical way. The issues he focuses on include our dependence on technology, society’s greed, and the devaluation of workers, just to name a few.