Sam Johnson BBDO New York continues its run of great work for Snickers with this powerful campaign, in which the brand found goofy fails all around New York City—and put stickers next to them that read, “You make mistakes when you’re hungry.”
The fails are unusual and humorous in their own right, of course, which is what makes this approach work so well.
The campaign extended to social media, with #hungrymistakes.
Via www.adweek.com
