Photographer Jacopo Lorenzo Emiliani and Italian agency Apart Collective have been asked by the Monnaie de Paris to refresh the image of this French institution. In a pop style, photos and the set design play with euros in a graphic way.
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian01](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian01.jpg)
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian02](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian02.jpg)
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian03](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian03.jpg)
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian04](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian04.jpg)
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian05](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian05.jpg)
![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian06](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian06.jpg)
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![Mad Money Metaphor by Jacopo Lorenzo Emiliani lorenzoemilian08](https://freeyorkk.b-cdn.net/wp-content/uploads/2015/01/LorenzoEmilian08.jpg)
Photographer Jacopo Lorenzo Emiliani and Italian agency Apart Collective have been asked by the Monnaie de Paris to refresh the image of this French institution. In a pop style, photos and the set design play with euros in a graphic way.
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