The Characteristics of Successful Gaming Website Design

Photo by William Iven on Unsplash

According to the latest statistics, more and more people are playing games over the Internet. This is not a surprise because there is a wide array of interesting games out there and accessing these games is very easy. In fact, there are specialized gaming websites that help people learn more about the latest games and play some popular games too. In most cases, they don’t have to download anything – this is an in-browser type of gaming.
If you are planning on launching a website like this or you are a web designer who is interested in learning more about gaming websites, you should focus on the characteristics of successful gaming website design. It looks like there are a few elements that all popular gaming website have in common in terms of design.

Easy to use

macbook pro on top of brown wooden table during daytime

This is a general rule for any kind of website today. Modern gaming fans are eager to read about the new releases and to try some games and they don’t want to spend a lot of time finding what they are looking for. If they don’t find the game that they are interested in after a few seconds, they will probably leave the website. So, when thinking about gaming website design, take simplicity and ease of use into consideration. Obviously, the design will be a little bit flashy, but this doesn’t mean that you have to overburden the homepage with unnecessary elements that can only cause confusion in visitors. Choose up to four colors, no more than 3 font styles and a maximum of 5 fonts sizes.

Fast loading

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This characteristic is closely related to the previous. No one wants to wait for a long time before a page loads. Surely, if you are planning on sharing games on your website, players will know that they have to wait for a while before the game loads, but this period of time should be short and they should get real-time information about the progress. There is usually a bar that gets filled or percentages indicating the speed of loading. Once again, by removing obsolete elements like huge and non-optimized images and animations you should be able to speed up the loading process. Don’t forget that the selection of hosting provider can affect this too.


Today, if a gaming website is not designed for mobile users too, this website will lose up to 50% of all potential visitors. Responsive design is not a simple tweak of the CSS. You will have to work on identifying the requirements of gamers. This is a part of the designing process that requires many tests. Obviously, the main point is to create a gaming website that will display its content equally well on any device – desktop computers, laptops, smartphones, and tablets. Needless to say, the content will be viewed perfectly well on the most popular operating systems too.

The best color scheme

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As we said before, you should not use more than 4 colors on your gaming website. More colors will make your site look weird and unprofessional. Another thing that you should take into account is the contrast between the content and background. With the right contrast, your website will look more organized and more attractive. If there is no contrast, visitors will have difficulties reading the content which can result in different problems. In case you would like to reach out to professionals. Here is the list of top 5 best web design agency that can help you to choose an optimal color scheme for your website.


macbook pro near white open book

Finally, we should not forget that your website needs good content. So, besides the games you will share on your website, you also need engaging content. For example, you can share descriptions, reviews, blog posts, and more. Provide your visitors and experienced gamers the information they are looking for. You must do this in a precise and clear way. This is the reason why many gaming website owners are using professional copywriters for this purpose. You don’t need to create a special scheme for the areas where you will share this content. Take a closer look at existing, successful websites and follow their pattern.

We hope that this article will help you understand the characteristics of a successful gaming website design.