BMW Motorrad Inspires Motorists To Wear A Helmet In Style

Based at Mexico city, Publicis Worldwide provides strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own digital transformation. They have come up with BMW safety campaign for motorists titled as, “1350 grams of protection”. The advert shows motorists having a hair-style according to their class of helmet.

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Source: http://soulsteer.com/

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