Exhibit showing various historical construction kits at Vienna's MAK, showcasing design evolution.

Vienna’s MAK Unveils 70 Historical Construction Kits, Revisiting 100 Years of Design Play

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Written by Flynn Matthews

2026-10-08

Exploring the Roots of Architectural Creativity

An intriguing exhibition at MAK in Vienna invites visitors to explore decades of toy design. This exhibit, known as ‘Architectural Construction Kits 1890-1990,’ showcases 70 vintage kits, delving into bygone building sets. Presented by the Deutsches Architekturmuseum, this exhibit highlights the diverse materials and creativity of bygone eras.

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1970s Raumordnung construction kit by Norgut, from Rhineland-Palatinate, Germany.
Raumordnung construction kit, by Norgut, Germany (Rhineland-Palatinate), 1970s

Discovering Historical Construction Kits Vienna: From Private Collection to Public Display

The foundation of this exhibition lies in the private collection of Claus Krieger, a graphic designer enamored with architectural kits from 1880 to 1960. Visitors are encouraged to explore these historical toys with materials such as wood, metal, rubber, and Galalith, an early bio-plastic. Eight interactive stations and a VR installation add to the exhibit’s immersive experience, emphasizing the “design play” aspect of these vintage materials.

1924-1929 Ingenius construction kit 'The New City' by Ingenius Technische- and Handels-GmbH.
Ingenius construction kit (‘The New City’), by Ingenius Technische- and Handels-GmbH, Austria, 1924-1929

The Challenge of Building Beyond Lego

Guest curator Oliver Elser invites visitors to discover a wider world of classic building kits. “You can pick up bricks that look familiar, only to realize they’re rubber,” Elser notes, emphasizing the unique challenge of these kits. Such variety makes building a meditative, albeit complex, process distinct from the Lego experience.

Elba Bouwdoos construction kit from Netherlands around 1940, showing metal pieces.
Elba Bouwdoos construction kit, by NV Plaatmetaalindustrie Van Mouwerik en Bal, Netherlands, c. 1940

The Cathedral of Felt Blocks

A centerpiece of the exhibition is a striking cathedral constructed from 4,000 felt building blocks, prominently displayed in the MAK Columned Main Hall. This model raises questions about the intended audiences for these construction sets, suggesting an appeal to both children and adults through intricate design and construction complexity.

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Ingenius 'The New City' construction kit by Austrian company from 1924-1929.
Ingenius construction kit (‘The New City’), by Ingenius Technische- and Handels-GmbH, Austria, 1924-1929
Ingenius 'The New City' construction kit pieces displayed from 1924-1929.
Ingenius construction kit (‘The New City’), by Ingenius Technische- and Handels-GmbH, Austria, 1924-1929

Addressing Childhood Through Construction

Elser muses on the complex packaging and instructions of these kits, initially aimed at children viewed as “little builders.” The exhibition not only revisits past childhood experiences but also critiques the gender biases present in the marketing of these toys.

1930 Spranger construction kit by C Gustav Spranger, from Klingenthal, Germany.
Spranger construction kit, by C Gustav Spranger, Baukastenfabrik Klingenthal i Sa, Germany, c. 1930

Making Historical Toys Playable Again

To create a tactile experience, Elser collaborated with Professor Andreas Kretzer from Stuttgart University of Applied Sciences. Together, they repurposed old PET bottles into felt-like materials, constructing a life-size cathedral model with over 4,000 pieces. This project encapsulates the spirit of imaginative play and design ingenuity through these classic sets.

Ingenius 'The New City' construction kit by Ingenius, Austria, 1924-1929 parts.
Ingenius construction kit (‘The New City’), by Ingenius Technische- and Handels-GmbH, Austria, 1924-1929

An Open Invitation to Play

Elser hopes the exhibition leaves visitors smiling, having engaged both their hands and minds. While these kits are no longer produced, their historical and playful value endures, inviting a fresh appreciation for tactile building experiences in a visually dominated world.

‘Architectural Construction Kits 1890-1990’ runs from 7 October 2026 to 14 March 2027 at MAK (Museum für angewandte Kunst, Museum of Applied Arts), Stubenring 5, 1010 Vienna.

American Skyline construction kit from 1950s-1960s, made by Elgo Plastics Inc, USA.
American Skyline construction kit, Elgo Plastics Inc, USA, 1950s–1960s
Components of the Austrian Ingenius 'The New City' kit from 1924-1929.
Ingenius construction kit (‘The New City’), by Ingenius Technische- and Handels-GmbH, Austria, 1924-1929
Les Bois de Megève construction kit pieces from France, circa 1930.
Les Bois de Megève construction kit, France, c. 1930
Bauhütte construction kit by Fuchs & Beug from Germany, spanning 1920s to 1950s.
Bauhütte construction kit, Fuchs & Beug, Germany (Bavaria), 1920s and 1950s
Bâtiss construction kit no. 3 from France, dating 1930s–1940s.
Bâtiss construction kit no. 3, Bâtiss, France, 1930s–1940s
Chateaux & Chaumières No 1 kit by Établissements Garnier Frères, 1930s-1940s France.
Chateaux & Chaumières No 1, by Établissements Garnier Frères, France, 1930s-1940s
Minibrix construction kit by Premo Rubber Co. Ltd, England, 1940s with rubber bricks.
Minibrix construction kit, by Premo Rubber Co. Ltd, England, 1940s
Exhibit showing various historical construction kits at Vienna's MAK, showcasing design evolution.

Sources & Links

Source: wallpaper.com

Frequently asked questions

What is the exhibition at MAK in Vienna about?

The exhibition ‘Architectural Construction Kits 1890-1990’ at MAK in Vienna showcases 70 vintage construction kits, inviting visitors to explore toy design from 1890 to 1990. It highlights the diverse materials and creativity of bygone eras, with interactive stations and a VR installation to enhance the immersive experience.

What materials are used in the construction kits on display?

The historical construction kits on display use materials such as wood, metal, rubber, and Galalith, an early bio-plastic. These materials emphasize the ‘design play’ aspect and offer a tactile experience.

What is a centerpiece of the MAK exhibition?

A striking centerpiece of the exhibition is a cathedral constructed from 4,000 felt building blocks displayed prominently in the MAK Columned Main Hall. This model raises questions about the intended audiences for these construction sets, suggesting their appeal to both children and adults.