Renowned British designer Kim Jones makes a striking return to fashion with the announcement of his self-titled label, Kim Jones, set to launch its inaugural collection for Autumn/Winter 2027. The brand marks a new chapter for Jones after leaving Dior Men almost two years ago, and having taken on projects like the ‘Areal’ line for Bosideng and a casual-wear collection for Aman Essentials. Jones is ready to establish a unique presence in the fashion industry once again.
The Vision of the Label
This new venture sees Jones collaborating with longtime associate Lucy Beeden. The duo aims to hold a majority stake in the fashion house, alongside an undisclosed investor, according to Business of Fashion. They promise a collection that merges Jones’ interests in fashion, art, and design—crafted with versatility in mind. The label will have products designed in London and predominantly manufactured in Japan, with leather goods from Italy.
Jones, who received an OBE in 2020, previously spearheaded creative projects at iconic fashion houses including Louis Vuitton and Dunhill. His new line hints at a sophisticated, versatile wardrobe, featuring pieces inspired by his own design archives. The brand’s logo, simply his name in lower-case serif font, reflects the minimalist ethos that pervades his designs. Emphasizing the identity, the minimalist logo aligns with its mission to deliver refined elegance.
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The collection is poised for a mid-2027 release on the designer’s new website, with a promising Hong Kong flagship store launching in the autumn. This 4,000-square-foot space at Central Yards, overlooking Victoria Harbour, marks the start of a broader retail expansion across Asia and possibly beyond. As Jones states, “This brings together the things I’ve always been interested in and gives me the space to work with people I admire and explore new ideas.”
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Frequently asked questions
When will Kim Jones’ fashion label debut?
Kim Jones’ fashion label is set to launch its inaugural collection for Autumn/Winter 2027.
Where will the flagship store for Kim Jones’ label be located?
The flagship store for Kim Jones’ label will be located in Hong Kong, at Central Yards, overlooking Victoria Harbour.
What is unique about the manufacturing locations for the new label?
Products for Kim Jones’ new label will be designed in London and predominantly manufactured in Japan, with leather goods coming from Italy.