Exhibition of Design Evolution at Museo Franz Mayer
Museo Franz Mayer in Mexico City presents “Mockups Before Fuckups,” an exhibition tracing 15 years of design practice by the Monterrey-based consultancy JDE, founded by industrial designer Jorge Diego Etienne. The showcase puts a spotlight on the process of early design prototypes. Running from October 16th, 2026, to February 14th, 2027, the exhibit highlights the exploratory phases that lead to market-ready designs, featuring early sketches, scale models, working prototypes, material tests, and unreleased concepts.
Exploring the Process Behind Etienne’s Creations
The exhibition is organized around the studio’s methodological stages and fundamental design principles, emphasizing physical prototyping and error reduction as key components. The diverse array of works includes items such as tableware, furniture, public space projects, and urban infrastructure designs. Notable pieces on display are Etienne’s initial aluminum pen holder “Choose Your Bullets,” specialized tableware for the Michelin-starred Pangea restaurant, elements from the Galeana collectible series, and corporate partnerships with TANE, Libbey, Coca-Cola, Tupperware, and Cemex.
For more insights into the world of prototyping, explore Nike’s rare prototypes that shed light on their iconic designs.
Curator Roble Vargas expanded this edition from an earlier show at Monterrey’s Centro Cultural Plaza Fátima. The exhibition is paired with a monographic publication edited by designaholic (books). His prototypes are prominently featured throughout the exhibition, illustrating the development and innovation in design.
Source: designboom.com
Frequently asked questions
What is the focus of the exhibition at Museo Franz Mayer?
The exhibition ‘Mockups Before Fuckups’ focuses on tracing 15 years of design practice by Jorge Diego Etienne’s consultancy, JDE. It emphasizes the process of early design prototypes and highlights the exploratory phases that lead to market-ready designs.
What types of work are displayed in Jorge Diego Etienne’s exhibition?
The exhibition displays a diverse array of works, including tableware, furniture, public space projects, and urban infrastructure designs. Notable pieces include Etienne’s initial aluminum pen holder ‘Choose Your Bullets,’ specialized tableware for Pangea restaurant, and corporate partnerships with brands like TANE and Cemex.
When is Jorge Diego Etienne’s exhibition open to the public?
The exhibition at Museo Franz Mayer runs from October 16th, 2026, to February 14th, 2027.
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