For collectors and photography enthusiasts, the collaboration between lens and watchmaker Artra and the iconic Rollei camera brand presents a unique offering. Introducing the exclusive Artra Camera Dual: Rolleiflex watch, a timepiece crafted to mark Rollei’s century-long legacy. This distinguished watch draws inspiration from the classic twin-lens reflex camera, marrying the art of timekeeping with vintage photography flair.
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The Design Details
Digital Camera World reports that while specific availability details remain forthcoming, the design’s allure is undeniable. Artra describes this model as a “condensation of the classic TLR camera’s soul onto a wrist-worn timepiece.” The watch showcases dual dials, mimicking the signature twin-lens configuration of the Rolleiflex. Every element, from rotating discs to engraved badges, echoes the mechanical charm synonymous with film photography.
This watch edition will be tightly limited to just 100 pieces globally, honoring each year since Rollei’s founding. Although the twin-lens reflex camera first emerged in 1929, Rollie introduced its inaugural camera, the Rolleidoscop, in 1926. Such history only adds to the narrative behind this unique timepiece design.
According to Watchik, the Artra Camera Dual Rolleiflex was unveiled at the 45th Hong Kong Watch & Clock Fair. The blog notes differences in specifications, highlighting a Miyota automatic movement used in the product, featuring dual sapphire crystals and offering six enamel color options, including white, green, black, red, gold, and blue. Conversely, Digital Camera World contends that it houses a Seiko NH05 automatic movement. Pricing details, as per Digital Camera World, are set around HK$13,800, equivalent to approximately $1,760. An official release is anticipated for late October, as per Artra’s announcements. This luxurious timepiece is perfect for those seeking luxury watches with a unique flair.
Notably, Rollei-inspired watches have made appearances in recent years. Tacs introduced the ATL Rollei, which translates the TLR aesthetic into a more conventional circular watch design, priced at $980. However, it lacks the quintessential Rollei design elements captured by Artra’s creation in this release.
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This Artra model is poised to capture the attention of both watch enthusiasts and those who appreciate the subtleties of design. Artra’s reputation for detailed, style-forward watches, drawn from its roots in photographic lens craftsmanship, continues to shine through in this latest release.
Sources & Links
Source: petapixel.com
Frequently asked questions
What movement does the Artra Camera Dual Rolleiflex use?
Watchik notes that the Artra Camera Dual Rolleiflex uses a Miyota automatic movement, while Digital Camera World contends that it houses a Seiko NH05 automatic movement.
How many Artra Camera Dual Rolleiflex watches are being produced?
This watch edition will be tightly limited to just 100 pieces globally, honoring each year since Rollei’s founding.
When is the Artra Camera Dual Rolleiflex expected to release?
An official release is anticipated for late October, as per Artra’s announcements.
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