Picture a paris home gym with black velvet sofas, a stocked pantry and bespoke speakers. That is the first impression of Crosby Reset, a new installation at 8 Rue des Beaux Arts, 75006 Paris.
Technogym collaborated with Crosby Studios on the project, so some product descriptions below come from the brand.
A home built around movement
Harry Nuriev, founder of Crosby Studios, conceived the installation. He has recently designed Clive Christian’s new London flagship and a one-of-a-kind seat for the Virgil Abloh Foundation auction.
For Crosby Reset, Nuriev wanted to explore where movement, creativity and daily life overlap. The project is built on his philosophy of Transformism, which means working with existing objects and spaces instead of constantly inventing new ones.
Rethinking the home workout space
Most home gyms are squeezed into a spare room or a corner of the lounge. Nuriev reversed that logic. In this space, he placed the training equipment at the centre of the room and let the living functions move around it.
Rooms that serve several purposes at once are becoming a theme in modern homes, from overlooked passages to laundry corners. How corridors and utility rooms redefine home design shows the same logic applied to ordinary floor plans.
“For me, wellness has moved far beyond taking care of my body,” Nuriev said. “It has become part of how I work. Some of my clearest creative moments happen when I am training, moving, or recovering, when I am completely in the present.”
He added: “I wanted my environment to reflect that reality. It is not a home with a studio and a gym inside it. It is a creative and wellness landscape that I happen to live in.”
Equipment in the living area
Technogym supplied the training core of this room. The selection of technogym equipment includes Kinesis Vision, a functional training system that the company says supports more than 200 exercises.
The room also has Technogym Run, a connected treadmill for running and endurance work. Dumbbells and kettlebells sit alongside it for strength and functional training.
The Personal Rack combines strength equipment with storage in one station. Technogym presents it as a way to merge living space with training space.
Crosby Studios designed the room’s speakers for the audio brand Silence Please. They sit among the other pieces and tie the audio into the same design language.
The black gym equipment shares the room with jet-black furniture, storage and pantries. All of it sits against distressed, austere walls. The effect is deliberate. Nothing is hidden behind a door, and nothing looks like an afterthought.
Does the idea hold up?
Crosby Reset is a design installation, not a study. It does not test whether a treadmill in the living room makes people more active, productive or creative.
Some people want clear lines between work, exercise and rest. For them, a training room that doubles as an office may feel like one more thing to see at the end of the day. The installation does not claim to suit everyone.
When one room has to handle both work and rest, the furniture often decides whether it succeeds. Lia Siqueira’s wooden desk that shifts between functions offers a practical example of one piece covering several jobs.
WellNation, which covered the launch, describes the project as part of a wider shift. Fitness brands are increasingly positioning movement and recovery as part of everyday lifestyle and interior design.
Technogym is the fitness equipment manufacturer behind the installation’s training products. Crosby Studios is Nuriev’s creative practice.
The installation is open until February 2027, and it puts the question to visitors directly. If training is treated as part of the working day, does the gym still need to be the last room planned? Crosby Reset suggests it does not.
H/T wallpaper.com
Frequently asked questions
Where is the Crosby Reset installation located?
Crosby Reset is located at 8 Rue des Beaux Arts, 75006 Paris. It is a new installation that combines a home gym with living spaces.
Who conceived the Crosby Reset installation?
Harry Nuriev, founder of Crosby Studios, conceived the installation. Technogym collaborated with Crosby Studios on the project.
What training equipment is included in the Crosby Reset room?
The room includes Technogym’s Kinesis Vision functional training system, which the company says supports more than 200 exercises, and the Technogym Run connected treadmill. It also has dumbbells and kettlebells, plus the Personal Rack, which combines strength equipment with storage.
What does Transformism mean in Nuriev’s Crosby Reset design?
Transformism is the philosophy behind the project, and it means working with existing objects and spaces instead of constantly inventing new ones. Nuriev built the installation on this idea.
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