A postmodern playground in Groningen: Groninger Museum‘s Dynamic
The Groninger Museum stands as a testament to unconventional architecture, featuring three creatively distinct pavilions connected by bridges. Since its inception in 1994, the innovative design has captured attention, yet it never achieved the recognition of iconic structures like Frank Gehry’s Guggenheim Bilbao. Artistic director Roos Gortzak believes it deserves more acclaim, citing its unique character and historical significance.

Architectural legacy and visionary design within the Museum’s Vibrancy
Conceived under the oversight of Italian designer Alessandro Mendini, the museum comprises a striking yellow tower flanked by eclectic volumes: a pink and a green building. French designer Philippe Starck contributed a shiny metal cylinder, while Austrian firm Coop Himmelb(l)au added a brilliantly vibrant deconstructivist wing. This diversity in design echoes the museum’s dedication to embodying multiple artistic visions.
Despite its architectural appeal and strategic location on a canal-side island, it didn’t create the same ripple effect as the Guggenheim Bilbao. “It totally deserves to be more famous,” Gortzak asserts. She notes that its values of connection and community are deeply woven into its design.

Championing diverse voices in art
Joining the museum in 2025 after directing the Vleeshal Center for Contemporary Art, Gortzak is reshaping its curatorial direction. She aims to emphasize “experimental,” “interdisciplinary,” and “collective” approaches, reflecting her belief that art should represent diverse voices. This shift will include more works by women and non-binary artists, highlighting voices traditionally absent from the museum’s halls.
Gortzak underscores the importance of creating space for all narratives, asserting that the building itself welcomes different perspectives. Visitors head downstairs to the exhibitions, a departure from the typical ascending journey to enlightenment, mirroring her philosophy that art should surround and immerse.

A muse for modern curators
The Museum’s spirit thrives on the unexpected, with curved walls challenging conventional presentation methods. This design choice, alongside architect Mendini’s colorful wall palette, subverts the usual gallery norm of stark white walls, encouraging a fresh curatorial mindset.
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The latest exhibition, “The Architect and the Housewife: Cleaning the House, Building the Future,” intertwines the themes of power dynamics and domestic life. It includes diverse works like Zaha Hadid’s Music Video Pavilion model and 98 uniquely decorated vases by Mendini. This narrative will inform the museum’s programming for a year, probing who has the freedom to innovate amidst everyday challenges.

Gortzak remains passionate about the untapped stories within the museum’s framework, asserting that the architectural and artistic synergy holds the potential to inspire broader discussions on unseen histories and invisible labor. The exploration of these themes promises to redefine the museum’s role in contemporary art discourse.
Sources & Links
Source: dezeen.com
Frequently asked questions
What is unique about the Groninger Museum’s architecture?
The Groninger Museum features three creatively distinct pavilions connected by bridges, designed under the oversight of Italian designer Alessandro Mendini. It includes a striking yellow tower, a shiny metal cylinder by Philippe Starck, and a brilliantly vibrant deconstructivist wing by Coop Himmelb(l)au, embodying multiple artistic visions.
How is Roos Gortzak changing the museum’s curatorial direction?
Roos Gortzak aims to emphasize experimental, interdisciplinary, and collective approaches, focusing on diverse voices. This includes featuring more works by women and non-binary artists, creating space for narratives traditionally absent from the museum’s halls.
What is the theme of the latest exhibition at the museum?
The latest exhibition, ‘The Architect and the Housewife: Cleaning the House, Building the Future,’ explores themes of power dynamics and domestic life. It includes works like Zaha Hadid’s Music Video Pavilion model and uniquely decorated vases by Mendini.
