CG artist Andrei Lacatusu Reduces Silicon Valley Giants to Abandoned Neon Signs

There’s something captivating about seeing Silicon Valley icons, and match changes of this western world’s adoption of social networking, in the form and form of a derelict, Las Vegas-esque signals. Brands that typically rule our online worlds, and so sometimes our actual worlds, are seldom presented as destitute and on their way outside, painting a spectacular image of their mortality. It’s a stark reminder to how much we cherish these designs in their full glory. Especially as neon business signs are only becoming more popular by the day. Everyone wants to have something flashy and attractive to advertise their brand.

Self-taught digital artist Andrei Lacatusu has created 3D visualisations of the social networking brands we all use every day — Facebook, Google, Twitter, Pinterest, in addition to Tinder — in the shape of rusty, falling-apart and neglected neon signs — a stark contrast to the slick, glistening digital variations we see our telephones, and the slick, shiny versions of ourselves we upload to them.