Every business builds its identity through branding. The owner needs to ensure their image is recognizable and the assets about their branding are in the right place. It’s also essential that the elements being used represent your organization correctly and you’re able to keep them safe, so no other company can make use of them.
Examples Of Brand Assets
When you see a bottle of your favorite drink, how do you know it’s the one you’re looking for? The name of the product is often associated with logos, and that’s how you’re able to recognize it. Product-based companies use images and other elements to make their business stand out, especially in a condensed market.
Brand assets can be anything digital and visual such as colors, logos, and more. Those using digital branding management often keep these in their files and create content revolving around their service. The following are examples of branding assets:
- Company name, or brand name
- Logos in any form
- Advertisement or digital designs
- Images, photographs, graphics, photos
- Fonts and colors of the brand
- Slogans or taglines
- Website content
- Communication materials such as press releases and business cards
- Brand asset guidelines
Brand assets also adhere to two criteria. One, company assets must be unique and should never be similar to other businesses' company assets. Second, company assets must be well-known to their followers.
What Is Brand Asset Management?
In today’s digital marketing world, companies use branding assets to spread information about their products or services, which are under protection by the company and the law. These assets are stored and organized by digital means until the company needs access to them. Brand asset management revolves around various means specifically for marketing and branding.
Companies use brand asset management since it’s an integral part of digital asset management. It's a larger platform where you can quickly find every type of asset a company has as well as its management strategies.
Brand asset management becomes successful when the team has a systematic and organized way of protecting assets by using technology to assist them in their tasks and responsibilities. These are important to be monitored regularly since they’re valuable for the company.
What Brand Asset Management Can Do For You
Brand asset management is a system-based solution that helps companies keep important data safe. It offers a centralized area where people can access information to see what they can work with. The software is beneficial to those who work in sales teams as they utilize technology to help them all be in the loop on updates and other types of work-related information.
Here are some of the benefits of brand asset management:
- Ensures the company is using the suitable logo, color, and design for a product line
- When a team sticks to one plan, they can make creatives uniformly for the entire brand efficiently
- It helps the company in creating communicative ads and marketing strategies mentioning the brand name
- Brand growth becomes faster
- There's less likelihood for human errors
- Communication is enhanced throughout the entire team
Achieving The Best Brand Asset Management
Companies are using guidelines to create and manage assets. They must be followed at all times because they'll help the customers get familiar with the branding. The regulations will also help achieve a suitable representation adhering to the strategy.
Brand asset management software is a centralized location where specific people can access it whenever they need it. It helps team members understand the company's goals to work toward the protection of the assets.
A brand asset management software offers solutions to keep sensitive files and documents. The following are some steps you can consider for the program:
1. Choose Essential Assets To Store
The first thing you should do is audit every asset the company uses for marketing and branding. For example, your brand marketing tools must be in one place if you're running a local business. These assets are helping your company get the recognition it deserves. Also, trust is built among the team as they continue to collaborate using the assets.
It's essential to have updated information on the kind of assets you have, how they're being used, and which types are currently being utilized. The entire team must have access to them, especially if such materials are needed every day. It's a necessity for the whole team involved in collaborations to be able to use these.
2. Organize Files And Documentation
After identifying all assets needing storage, the brand asset management software offers a centralized location where you can store the information. When creating folders, the assets must be placed in main and sub-categories to make it easier for your teammates to navigate and find what they want.
You can easily achieve proper documentation by creating a simple-to-follow structure. If you have different sets of teams, these files should be assigned to the right members accordingly. The folders must contain the right asset types the team needs. It’s important to note, they must also contain proper labeling to find it easier. Make use of tagging to avoid duplication.
3. Create A Guideline For Asset Usage
Next is to create clear instructions on how to use the assets as per the company’s standards. They should come with instructions on how to use elements like fonts and colors, how to tag images, and how to position them on your content. Identify your target market and ensure all the assets have the approval of higher-ups. You can also use another software that'll help make sure you’re using correct grammar and spelling in taglines and other forms of content.
Brand asset management is an essential part of disseminating information and creating content for the branding of your business. It keeps everything you’re using secured since the identity of the company must be protected. It's a collection of elements your business needs to be recognized.
Brand management software makes it easy for the team to manage the company through automation. Consider this guide as you build the best brand possible for your organization.