Coca-Cola’s brand imagery has been redesigned by Jones Knowles Ritchie to reinforce its signature red-and-white identity while updating its visual system. The refresh highlights core elements including the Dynamic Ribbon, Arden Square, and Spencerian script.
The update aims to keep the brand instantly recognizable while adapting it for changing technology and consumer expectations across global markets.
For more on how brands navigate design transformations, check out how Apple plans a bold design revival with its colorful comeback.
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Source: creativebloq.com
Frequently asked questions
Who redesigned Coca-Cola’s iconic brand imagery?
The iconic Coca-Cola brand has undergone a striking redesign by agency Jones Knowles Ritchie (JKR).
What is emphasized in Coca-Cola’s new redesign?
The redesign emphasizes Coca-Cola’s signature red and white palette, the Dynamic Ribbon, the Arden Square, and the Spencerian script.
What is the objective of Coca-Cola’s brand update?
The update is designed to keep the brand unmistakably Coca-Cola, while adapting to technological and consumer changes.