These Beer Cans Matched the Color of Each Brew with Pantone Number

Spanish designer Txaber has managed not just to simplify but also to transform otherwise clear beer bottle and can packaging down to a minimum, perfectly recognizable tag.

Using the oh so famous and beloved Pantone color-coding system, Txaber has matched the color of each brew with an assigned Pantone number. So, for Example, Pale Ale using 604 C and Imperial Stout with 426 C.

By doing precisely so, each boat, can or jar, becomes an indicator of what’s inside. And, if piled in a row, or on a shelf, these bottles and cans turned into a vibrant and animated arrangement one can only dream of — only imagine them in a grocery store.