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These Beer Cans Matched the Color of Each Brew with Pantone Number

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Spanish designer Txaber has managed not just to simplify but also to transform otherwise clear beer bottle and can packaging down to a minimum, perfectly recognizable tag.

Using the oh so famous and beloved Pantone color-coding system, Txaber has matched the color of each brew with an assigned Pantone number. So, for Example, Pale Ale using 604 C and Imperial Stout with 426 C.

By doing precisely so, each boat, can or jar, becomes an indicator of what’s inside. And, if piled in a row, or on a shelf, these bottles and cans turned into a vibrant and animated arrangement one can only dream of — only imagine them in a grocery store.

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