Vauxhall has introduced its 13th logo iteration, unveiling a more angular griffin design that has eliminated the flag for the first time in the logo’s 121-year history. This redesign simplifies the logo further from the flat design released in 2020, emphasizing a sleeker look for the upcoming generation of electric vehicles.
Symbolism and Legacy
The griffin emblem, long synonymous with Vauxhall, has undergone a transformation to retain its essential elements while streamlining it for a modern audience. This new design makes it instantly recognisable, with Vauxhall cars seen on almost every street in Britain,” commented Mark Adams, Vauxhall’s design vice-president. “We wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles.”
Introduction at Paris Motor Show
The newly revamped logo will debut at the Paris Motor Show on the Vauxhall STX Concept. This simpler design aims to make the griffin more recognizable, especially when illuminated on Vauxhall’s newest electric models. As part of the update, “the new look is sharper, cleaner and fits perfectly with the next evolution of our bold and pure design language,” Adams added.
Similarly, other global brands are also embracing fresh aesthetics; Coca-Cola recently revamped its iconic design to enhance its brand identity in diverse markets.
Historical Roots and the Vauxhall Griffin Logo Transformation
Originally designed by apprentice Harry Varley in 1915, the griffin pays homage to Sir Falkes de Bréauté’s coat of arms, linking to the land now known as Vauxhall in London, where the car brand originated as Vauxhall Ironworks. This change embodies the new era of automotive design, blending traditional symbolism with modern simplicity.
Vauxhall joins other car manufacturers, such as Bentley, in updating its logo to reflect new design philosophies and technological advancements through this comprehensive transformation.
Source: dezeen.com
Frequently asked questions
What changes were made to Vauxhall’s logo?
Vauxhall introduced a more angular griffin design, eliminating the flag for the first time in the logo’s 121-year history. The redesign simplifies the logo from the flat design released in 2020, emphasizing a sleeker look for electric vehicles.
Where will Vauxhall’s new logo debut?
The newly revamped logo will debut at the Paris Motor Show on the Vauxhall STX Concept.
What historical elements does the Vauxhall griffin logo have?
The griffin was originally designed by apprentice Harry Varley in 1915, paying homage to Sir Falkes de Bréauté’s coat of arms, linking to the land known as Vauxhall in London, where the car brand originated as Vauxhall Ironworks.