Hong Kong Ballet has unveiled its edgy, bizarre, visually magnificent seasonal effort yet — nailing new artistic director Septime Webre’s wildly fresh vision.
Conceived and gorgeously art directed in Hong Kong by DC-based creative agency Design Army, the campaign stars the classical dancers in the most anything-but-typical (or subtle!) Visuals — striking mad airborne contortions in surreal settings (from balancing dim sum pots on boats to donning Mad Men retro) — all backdropped by Hong Kong landmarks newly reimagined.
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-7.jpg)
In the middle of the work is the photography, shot at Hong Kong with dancers from the troupe. “For the brand images, we created a visually stunning language speaking into the vibrancy and energy of this art form, the dancers, and the city itself. We designed a lush, rich world of fantasy through fashion, color, and typography — establishing a recognizable and dynamic new speech.”
Fierce, graceful and exploding with China rich reddish — there is nothing conservative about this work. Even the ballerina buns mimic the Hong Kong skyline within this eye-popping design-meets-dance campaign.
Read more at designarmy.com
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-6.jpg)
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-4.jpg)
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-3.jpg)
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-2.jpg)
![Hong Kong Ballet Just Unveiled its Edgy and Visually Striking Seasonal Campaign](https://freeyorkk.b-cdn.net/wp-content/uploads/2018/05/Hong-Kong-Ballet-1.jpg)