Archie Hayes The Yorkdale Centre in Toronto, Canada has a different take on jolly old St. Nicholas. They’ve created a smart holiday campaign that portrays Santa Claus as a fashionable, older gentleman posing in the freshest winter fashions. Model Paul Mason only resembles the iconic figure with his cool white hair and beard, as he foregoes the usual red suit, giant belt buckle, and chunky boots. Instead, Mason dons ensembles from stylish designers such as John Varvatos, Hugo Boss, and Burberry. The fashionable Santa does more than looking great in clothing, though—he’s also part of a philanthropic campaign. From now until December 23, you can snap a selfie with him at the Yorkdale Centre. Afterward, post it on social media using the hashtag #YorkdaleFashionSanta, and the mall will donate $1 to Sick Kids Foundation.
