Innovative design at FuoriSalone 2026
The 2026 Milan design week showcased a stunning architectural marvel by Snøhetta, featuring a tile-clad structure crafted to highlight Turkish brand VitrA‘s recycled washbasins and tile products. Located at Milan’s FuoriSalone as part of the Interni Materiae exhibition, the installation seamlessly merged architecture with sustainability.
A tangible exploration of elemental themes
Drawing inspiration from water, light, scent, and sound, Snøhetta manifested these elements into a physical space, reflecting the thematic name from the Latin term “Materiae,” which means material or substance. This installation was a statement of VitrA’s commitment to innovation, showcasing products in a way that emphasized their durability and sustainability.
Architectural details and brand values
The exterior of the structure was clad in VitrA’s innovative 100 percent recycled tiles, interrupted by a striking wedge of orange tiles. Circular voids edged in blue punctuated the walls, creating intriguing visual and spatial dimensions. A central oculus introduced natural light, bathing the interior and spotlighting a shallow pool beneath.
The pool, adorned with VitrA’s recycled ceramic washbasins, formed the heart of the installation. Its reflective surface enhanced the ceramics‘ forms, inviting you to appreciate their material qualities and the brand’s technological prowess.
Embodiment of sustainability and creativity
This meditative space by Snøhetta aimed to reinforce VitrA’s commitment to eco-friendly practices and circular design principles. VitrA expressed how their innovation traces a journey “from earth to rebirth,” emphasizing creativity in material stewardship. Highlighting both recycled washbasins and a new line of tiles, the installation was a testament to the brand’s dedication to responsible production.
By showcasing material as a dynamic process rather than a static substance, the installation opened new pathways for creativity and innovation. To learn more about VitrA and their eco-friendly solutions, explore their offerings online.
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Partnership content
This article was crafted by Dezeen for VitrA as part of a partnership. For more insights, explore Dezeen partnership content.
For another take on minimalist Japanese interiors, see how Jean Shin reimagines fractured ceramics as symbols of resilience and innovation.
Sources & Links
Source: dezeen.com