A midcentury marvel: how leisurama homes rose in Montauk
In 1965, the picturesque Culloden Shores in Montauk, New York, witnessed the emergence of Leisurama Homes. These prefabricated vacation houses, demonstrating their ability to fit the needs of the era, with their befittingly midcentury logo, promised affordable summer retreats for the middle class. Featuring Melmac plates and Murphy beds, they became icons of postwar leisure. The Montauk Historical Society showcased the original goods from these homes, highlighting their unique history with a memorable quote from architect William Morgan about unexpected purchases.
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A revolutionary idea sold at Macy’s: how leisurama homes transformed the market
These homes, conceptualized by architect Andrew Geller and designer Raymond Loewy—known for projects like Greyhound buses and appearing on the cover of TIME—were marketed through Macy’s. Prospective buyers could explore furnished models before their purchase. The process was streamlined: select a design, complete financing, and await a fully furnished home.
Executive Director Mia Certic, residing in an original Leisurama, recalls community ties fostered by street-by-street furniture delivery. Families were instantly connected, forming friendships that lasted a lifetime. This is just another example of how these homes influenced community building.
The allure and challenges of Leisurama: understanding their enduring appeal
The Montauk Historical Society, engaging with its community, recreated the Macy’s showroom experience, thanks to a donation of the original furnishings. Certic’s family, swayed by Loewy’s name, ventured to Montauk Manor for a weekend getaway offered by salesmen, leading to their decision to purchase.
The homes became a canvas for living, with eventual remodels that retained their core design elements. Owners valued the overarching design, maintaining aspects like the light-enhancing cathedral ceilings, indicative of midcentury architectural brilliance. This highlights how these homes were designed with sustainability and modern living in mind.
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Leisurama’s enduring legacy
Certic reminisces about the vibrant community life associated with these homes. These small but smartly designed spaces fostered gatherings without air conditioning or substantial TV coverage, as families gravitated outdoors for recreation. Certic believes the success of Leisurama lay in its ability to create enduring communities at an affordable cost, a notion that remains relevant today.
The Leisurama legacy 50 years later
In Paul Sahre‘s “Leisurama Now: The Beach House for Everyone 1964-,” the homes’ influence extends into contemporary times. Sahre, alongside Nicholas Blechman, experienced the enduring charm and community vibe of Montauk. Through Sahre’s lens, we see an evolving neighborhood that, despite modern changes, preserves the spirit of its Leisurama beginnings. This speaks volumes about the indelible mark left on architectural and community development.
Source: designboom.com
Frequently asked questions
What were Leisurama Homes in Montauk?
Leisurama Homes in Montauk were prefabricated vacation houses that emerged in 1965. They were marketed as affordable summer retreats for the middle class, showcasing a midcentury design.
Who were involved in designing Leisurama Homes?
The homes were conceptualized by architect Andrew Geller and designer Raymond Loewy, who was known for projects like Greyhound buses.
How did Leisurama Homes influence the community?
Leisurama Homes fostered community ties through street-by-street furniture delivery, which instantly connected families and helped form lifelong friendships.