Fragrance brand Costa Brazil has opened its flagship store in New York’s Hudson Yards, showcasing a blend of Amazonian crafts. Collaborating with creative director Alexander May, founder Francisco Costa has designed a space that encapsulates his brand’s ethos, reflecting the natural and sustainable elements at its core.
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This store, located on the first level of The Shops & Restaurants at Hudson Yards, is among Costa Brazil’s initial ventures into physical retail. The design aims to evoke a warm, intimate atmosphere, offering an inviting space for visitors to experience the rituals that define Costa Brazil.
Inside, the fragrance, skincare, and cosmetics are artfully displayed on robust concrete and black-wood platforms. These central plinths are not only functional but also serve as a canvas for Costa’s curated personal collection. Highlights include Brazilian designs from Bossa Gallery and AALVO Gallery, alongside polychrome pottery crafted by the Indigenous Shipibo-Konibo people and arranged by Peter Koepke.
Design That Merges Tradition and Modernity
The interior features two 30-foot shelving units spanning between walls lined with concrete tiles, illuminated by ceiling-mounted light boxes. The minimalist palette, enriched by wooden floors, subtly reflects Costa Brazil’s branding, delivering warmth and texture to the austerity of the materials.
“The result is a coherent environment that mirrors Costa’s personal aesthetic while establishing a structured spatial language,” shares the team behind the design.
Beyond retail, the store offers custom-designed furnishings such as daybeds, sofas, and low tables for guests to rest and reflect. A dynamic series of installations will periodically showcase Brazilian furniture designers and art galleries, emphasizing the blend of commerce and cultural experience.
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“Rather than just a retail space, this format emphasizes gathering and experience,” the team explained.
The endeavor aligns with global trends in immersive retail design, exemplified by Charlap Hyman & Herrero’s work for Nonfiction in New York and creative spaces for Mexican brand Xinú and Korean brand Elorea. Photographer Björn Wallander captures the striking design of Costa Brazil’s new space.
Source: dezeen.com
Frequently asked questions
Where has Costa Brazil opened its flagship store?
Costa Brazil has opened its flagship store in New York’s Hudson Yards, located on the first level of The Shops & Restaurants at Hudson Yards.
What design elements are featured in the Costa Brazil store?
The store features robust concrete and black-wood platforms, polychrome pottery crafted by the Indigenous Shipibo-Konibo people, and interior elements such as 30-foot shelving units with concrete tiles and wooden floors.
What additional offerings does the Costa Brazil flagship store have?
Beyond retail, the store offers custom-designed furnishings such as daybeds, sofas, and low tables for guests to rest and reflect, along with dynamic installations that showcase Brazilian furniture designers and art galleries.