The project is based in Texas and has about 100 professional artists engaged. The model is straightforward: children invent monsters and draw them. Those drawings subsequently get passed to an artist that recreates them as polished pieces of finished work.
The goal is to help kids realize their creative potential.
. . .we hope to help them comprehend the value of their ideas and make them feel excited about the potential of their own minds
“Having a decreasing emphasis on arts in universities, many children do not have the chance for creative exploration they deserve. That’s a monstrous trend we would like to destroy,” the project’s website explains.
Find out more about the project here.