Maggie Evans 
In a 2020 survey, about 33% of small businesses confirmed that websites helped them achieve their goals. When done correctly, websites have a significant impact on businesses. One of the best ways to have a well-performing website is by having a great UX.
For business owners who are new to the world of websites, UX is probably a new concept. Yet, understanding it is the first step towards having website traffic that converts.
So, what is UX? Why is it important? Keep reading to know more about user experience and why it matters.
What Is UX?
User experience, which is often known as UX, refers to how users interact with a product. The elements of a product, how it looks, the user’s interaction, and the feeling it brings make up the UX. As such, the material of a product, physical appearance, and color significantly impact how people feel about an interaction.
When using a product, people often base their experience on the value, function, usability, and general impression. It is crucial to design a website with the user in mind. Consider what anyone interacting with the product will feel and think.
The UX design first involves understanding the users. What do they need or value? What are their abilities?
UX design further considers the objectives and goals of a business. UX designers don’t focus solely on the aesthetic appearance of a site but also on user-friendliness. The whole idea is to empathize with the user to create products that they can handle.
Factors Influencing UX
Is your website performing as per your expectations? You might want to check out with Decibel to understand user experience through strategies such as heat maps. However, there are some aspects of UX that cut across all sites.
Knowing if users are getting desired value from your website and site would help to understand some of the factors influencing their experience. The UX design agency can utilize Peter Morville’s User Experience Honeycomb as a tool to shed light on these factors.
The first factor is usefulness. The information or content you share should fulfill a need for users to engage. It should also be original; otherwise, you’ll risk reputational damage.
Usability is another factor that you can’t afford to ignore. Visitors want sites that they can use and navigate easily. If your website doesn’t meet this threshold, bounce rates will be relatively high.
Desirability is an aspect that plays a huge role in UX. Your brand, identity, and image should evoke feelings of appreciation. Undesirable content will only get the wrong attention, which wouldn’t impact your brand in a negative way.
Credibility is something users look for when engaging with your brand. Whatever you share should be credible. Ensure that the information on your sites is verifiable and not misleading.
Accessibility is another feature that will make your website stand out. Visitors should be able to navigate from one portal to another. Further, they ought to find any content they are looking for without clicking numerous tabs.
Why Does UX Matter?
Now that ‘what is UX?’ is clear, understanding why it matters is crucial. Its importance goes beyond promoting conversions.
UX has significant benefits for website owners. If you’re still wondering why user experience is essential, these reasons will give you some insights.
Build and Understand Customer Satisfaction, Conversion, and Retention
In 2019, the rate of eCommerce cart abandonment was 84.24%. Cases of clients adding items on their carts then leaving without buying aren’t new. The checkout flow and site design are some of the reasons customers check out without purchasing.
With an effective UX, website visitors will move to desired destinations efficiently and with minimal efforts. The navigation should be clear and the layout clean. Ensure that your product descriptions are clear and that the calls to action are appealing enough.
Improved Return on Investment
One of the greatest benefits that you’ll get with an ideal UX design is an improved ROI. Companies such as Walmart that have redesigned their sites have experienced significant growth in their sales. In the case of Walmart, the changes were evident in their UX and UI.
You might want to consider some changes such as dashboard personalization and easy navigation, whether on mobile or desktop. The experience for users will prompt them to become loyal clients.
Cost Reduction
With a properly done UX design, you can reach your product’s full potential in no time. Besides, the comprehensive UX research reveals potential obstacles that you might want to avoid in product development. The prevention of possible errors will save you from high costs.
Sorting a problem that you identify in the design stage will cost you less than fixing during the development phase or after release. You can further use the UX research findings to minimize the money you spend on marketing, sales, and referrals.
You’ll Beat the Competition
There are millions of websites and thousands of apps in the market today. You’ll need to be innovative for your product to stand out amidst the competition. With a satisfactory UX, you can appeal to users and stand out from your competitors.
Start by analyzing the mistakes your competitors are making with their UX design. The pain points can be your selling points. Giving customers a delightful experience through a well-thought-out UX design will make your online business thrive amidst the competition.
The Question ‘What Is UX?’ Is Common Among Website Owners
If you have a website, a great UX is indispensable. Your website won’t meet its objective if visitors are getting dismal experience. If you have understood ‘what is UX?’, consider incorporating it into your website.
UX can be quite complex for people who aren’t website savvy. Instead of having a trial and error with the website, work with professionals. Experienced UX designers will know the changes needed for your website to get desired traffic and conversion.
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