Maya, the photographer's dog becomes known as ‘cachorro Aifolou,’ standing joyfully with Iryna Kalamurza in lush outdoor scenery.

Photographer’s Dog Becomes Global Meme Sensation with Heartwarming Photos

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Written by Flynn Matthews

2026-09-09

Photographer Iryna Kalamurza began capturing delightful images of her dog, Maya, during breaks at a Kyiv photo studio. As her adorable Jack Russell terrier played with a ball, Maya becomes a source of endless inspiration, with Iryna couldn’t resist photographing Maya’s infectious smile. “I started photographing Maya because she was extremely cute,” Iryna recalls. Maya, with her spirit and charm, became Iryna’s muse.

Iryna embraces Maya in a warmly lit photography studio setting.
Iryna and Maya in the studio.
Jack Russell Terrier with a brown and white coat smiles happily at the camera.
A Jack Russell Terrier with brown and white fur looks up at the camera with a wide, happy grin.

How Maya Becomes Famous

Iryna uploaded Maya’s photos to various stock photography platforms, quickly discovering their popularity. “Her photos were always the most in-demand content in my stock portfolio,” she told PetaPixel. Maya’s images were featured in dog food ads, magazines, and more, her captivating expression winning hearts worldwide. The lovable canine becomes an unexpected viral sensation, touching audiences with her charm.

Jack Russell Terrier looks upward, smiling against a plain white background.
A Jack Russell Terrier with brown and white fur looks upward with a wide, smiling expression against a white background.

The Brazilian Connection

When Iryna and Maya moved to Barcelona after the outbreak of conflict in Ukraine, the dog began gaining unexpected fame. Brazilian fans embraced Maya through a viral video featuring Iryna’s photos set to Lykke Li’s “I Follow Rivers.” Maya was affectionately dubbed “cachorro Aifolou,” a playful nod to the song’s lyrics as explained by Know Your Meme. Through these viral creations, the charming pup becomes an international star, beloved by fans around the world.

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Happy Jack Russell Terrier with tongue out, viewed from a low-angle lens on white background.
A Jack Russell Terrier with a wide, happy expression and its tongue hanging out, captured from a low-angle, wide-lens perspective against a white background.

Iryna was amazed when strangers praised her dog, unsure why Maya resonated with so many. “It’s difficult to describe the joy when people say Maya has brightened their lives,” she reflects, touched by the emotional Brazilian reactions.

Iryna poses with Maya, showing mutual affection.
Iryna and Maya.
Jack Russell Terrier in white-rimmed sunglasses playfully sticking its tongue out.
A Jack Russell Terrier wearing oversized white-rimmed sunglasses with dark lenses, looking at the camera with its tongue out.
Jack Russell Terrier with expressive eyes looks upward on a white background.
A Jack Russell Terrier with large, expressive brown eyes looks upward against a plain white background.

The Magic Behind the Lens

The success of these memes lies in the striking connection between Iryna and Maya, which brought unique expressiveness to the photos. “I think that’s why the images are so spontaneous and emotional,” Iryna explains. Maya was photographed throughout her life, leaving a lasting legacy after passing at 16. “I miss her deeply,” Iryna shares, grateful for their journey. The beloved dog becomes not just a model, but a memorable part of Iryna’s life and work.

Jack Russell Terrier stands happily with mouth open and tongue out against white backdrop.
A Jack Russell Terrier stands against a white background with its mouth open and tongue hanging out.
Collage shows Jack Russell Terrier from 2012 to 2022 in various joyful poses.
A collage of six Jack Russell Terrier photos, each labeled with a year ranging from 2012 to 2022, showing the dogs in various poses.

The Meme Evolves

Intriguingly, the Maya memes evolved into “Wenomechainsama,” linked to Calvin Harris’ 2014 hit. At his concerts, and in TikToks, the Scottish DJ celebrated Maya’s joyful presence. Despite the widespread reach, Iryna never profited from the meme phenomenon. “This is the nature of stock photography,” she notes, highlighting the challenges of credit recognition in meme culture. Still, Maya becomes a part of cultural history through these digital tales.

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https://www.tiktok.com/@mayadogjackrussell/video/7626396108964711701
Iryna at a lively Calvin Harris concert captures high-energy moments.
Iryna’s photo at Calvin Harris concert.
Blonde woman holding happy Jack Russell Terrier in a sunlit park.
A smiling woman with blonde hair holds a small, white and brown Jack Russell Terrier with its tongue hanging out in a park.

Legacy of Laughter and Love

Even after Maya’s passing, Iryna values the joy her dog continues to spread. “She keeps bringing people together,” Iryna says fondly. Based now in Barcelona, Iryna continues exploring photography. Maya’s legacy of happiness endures, connecting people across the globe, one smile at a time. The cherished companion becomes a symbol of joy and togetherness long after her life.

Sources & Links

Source: petapixel.com

Frequently asked questions

How did Maya the dog become famous?

Maya became famous when her photos were uploaded to various stock photography platforms by her owner, Iryna Kalamurza, and quickly gained popularity. Her images were featured in dog food ads, magazines, and a viral video that resonated with people worldwide.

What impact did Maya’s photos have in Brazil?

In Brazil, Maya gained unexpected fame through a viral video featuring her photos set to Lykke Li’s ‘I Follow Rivers.’ She was affectionately dubbed ‘cachorro Aifolou,’ and her images touched audiences with her charm.

What was Iryna’s reaction to Maya’s widespread fame?

Iryna was amazed when strangers praised her dog, unsure why Maya resonated with so many. She was touched by the emotional reactions, especially from Brazilians, and expressed joy when people said Maya brightened their lives.