Photographer Iryna Kalamurza began capturing delightful images of her dog, Maya, during breaks at a Kyiv photo studio. As her adorable Jack Russell terrier played with a ball, Maya becomes a source of endless inspiration, with Iryna couldn’t resist photographing Maya’s infectious smile. “I started photographing Maya because she was extremely cute,” Iryna recalls. Maya, with her spirit and charm, became Iryna’s muse.


How Maya Becomes Famous
Iryna uploaded Maya’s photos to various stock photography platforms, quickly discovering their popularity. “Her photos were always the most in-demand content in my stock portfolio,” she told PetaPixel. Maya’s images were featured in dog food ads, magazines, and more, her captivating expression winning hearts worldwide. The lovable canine becomes an unexpected viral sensation, touching audiences with her charm.

The Brazilian Connection
When Iryna and Maya moved to Barcelona after the outbreak of conflict in Ukraine, the dog began gaining unexpected fame. Brazilian fans embraced Maya through a viral video featuring Iryna’s photos set to Lykke Li’s “I Follow Rivers.” Maya was affectionately dubbed “cachorro Aifolou,” a playful nod to the song’s lyrics as explained by Know Your Meme. Through these viral creations, the charming pup becomes an international star, beloved by fans around the world.
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Iryna was amazed when strangers praised her dog, unsure why Maya resonated with so many. “It’s difficult to describe the joy when people say Maya has brightened their lives,” she reflects, touched by the emotional Brazilian reactions.



The Magic Behind the Lens
The success of these memes lies in the striking connection between Iryna and Maya, which brought unique expressiveness to the photos. “I think that’s why the images are so spontaneous and emotional,” Iryna explains. Maya was photographed throughout her life, leaving a lasting legacy after passing at 16. “I miss her deeply,” Iryna shares, grateful for their journey. The beloved dog becomes not just a model, but a memorable part of Iryna’s life and work.


The Meme Evolves
Intriguingly, the Maya memes evolved into “Wenomechainsama,” linked to Calvin Harris’ 2014 hit. At his concerts, and in TikToks, the Scottish DJ celebrated Maya’s joyful presence. Despite the widespread reach, Iryna never profited from the meme phenomenon. “This is the nature of stock photography,” she notes, highlighting the challenges of credit recognition in meme culture. Still, Maya becomes a part of cultural history through these digital tales.
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Legacy of Laughter and Love
Even after Maya’s passing, Iryna values the joy her dog continues to spread. “She keeps bringing people together,” Iryna says fondly. Based now in Barcelona, Iryna continues exploring photography. Maya’s legacy of happiness endures, connecting people across the globe, one smile at a time. The cherished companion becomes a symbol of joy and togetherness long after her life.
Sources & Links
- @mayadogjackrussell
- #aifolou
- #wenamechainasama
- #afolou
- #memedog
- #wenomechainsama
- ♬ original sound – Maya_Aifolou_wenomechainsama
- @calvinharris
- #tumajarbisaun
- #wifenloof
- here
Source: petapixel.com
Frequently asked questions
How did Maya the dog become famous?
Maya became famous when her photos were uploaded to various stock photography platforms by her owner, Iryna Kalamurza, and quickly gained popularity. Her images were featured in dog food ads, magazines, and a viral video that resonated with people worldwide.
What impact did Maya’s photos have in Brazil?
In Brazil, Maya gained unexpected fame through a viral video featuring her photos set to Lykke Li’s ‘I Follow Rivers.’ She was affectionately dubbed ‘cachorro Aifolou,’ and her images touched audiences with her charm.
What was Iryna’s reaction to Maya’s widespread fame?
Iryna was amazed when strangers praised her dog, unsure why Maya resonated with so many. She was touched by the emotional reactions, especially from Brazilians, and expressed joy when people said Maya brightened their lives.
