Blanche Mortemard, a self-proclaimed “really bad photographer,” recently unveiled the unexpected art captured during her prize-winning trip to Iceland, showcasing her accidental artistry. Awarded $50,000 and a 10-day journey by Icelandair, Mortemard earned her adventure by triumphing over 127,624 other contenders with her hilariously flawed photographs of the Statue of Liberty and Norway.
Celebrating Accidental Artistry
During the 1,500-mile trek across Iceland, Mortemard snapped over 5,484 photos. Among these, 61 prominently feature an accidental finger in the frame, epitomizing the quirky charm the judges were looking for. Her collection encapsulates the unvarnished authenticity of travel, celebrating the raw experience rather than photographic perfection.

Icelandair articulated their philosophy: “The really bad photographer project is about capturing reality as it is.” This endeavor assures potential tourists that even “bad” photographers can find beauty in Iceland’s landscapes. Mortemard’s unique vision will soon adorn billboards globally, with two selected images minimally edited for display. The edits followed strict rules — only color and contrast were adjusted, ensuring the original composition remained intact, linked to the RAW files for enthusiasts to explore.

For those inspired by Mortemard’s approach, explore Lightroom Classic alternatives to enhance your photos while maintaining authenticity.

Through this, Icelandair dispels myths about flawless photography, showcasing unobstructed skies and unedited compositions. Mortemard’s accidental artistry stands as proof that beauty lies in authenticity.
If Iceland’s landscapes fascinate you, consider visiting stress-free travel tips for Europe to plan your next adventure.

Next week, Mortemard will share her photographic journey in a free exhibition and talk in Shoreditch, London. Tickets are available here. This event celebrates the reality captured through her lens, inviting viewers to appreciate the world as it is.

Source: petapixel.com
Frequently asked questions
How many photos did Blanche Mortemard take in Iceland?
During her 1,500-mile trek across Iceland, Blanche Mortemard snapped over 5,484 photos.
What did Mortemard win to go to Iceland?
Blanche Mortemard was awarded $50,000 and a 10-day journey by Icelandair.
How will Mortemard’s photography be showcased globally?
Her unique vision will soon adorn billboards globally, with two selected images minimally edited for display.
