Flynn Matthews Japanese design is often focused on adding likable design to unexpected places, subtly pushing the audience to look twice at everyday objects from erasers to lunch boxes. Designer Yu Aso has placed this concept into one of the most popular packaging elements—rubber bands.
Aso has redesigned rubber bands with a mizuhiki twist, a Japanese art method using cords tied with decorative knots. The most common of these is the shoelace knot, which he has effortlessly worked into a rubber band that is appropriately named the mizuhikiband.
