Belgian soccer jerseys hang in locker room, showcasing Magritte-inspired designs at 2026 World Cup.

Belgium’s Bold Magritte-Inspired Soccer Jerseys Captivate at 2026 World Cup

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Written by John Oliver

2026-07-15

The Belgian men’s national soccer team, known as the Red Devils, has brought an artful twist to the World Cup. Their striking pink-and-blue jerseys, worn during a decisive 4-1 victory over the United States in Seattle, pay homage to Belgian Surrealist artist René Magritte. While the match itself was dramatic, marked by FIFA’s overturned suspension, these jerseys have drawn eyes for entirely different reasons.

Detailed view of Belgian Away jersey featuring Magritte's design elements.
The Belgian men’s national soccer team’s Away jersey shows motifs from René Magritte’s “Voice of space (la voix des airs)” (1931) (left: photo courtesy Adidas; right: © 2023 C. Herscovici / Artists Rights Society (ARS), New York; courtesy Solomon R. Guggenheim Foundation & Peggy Guggenheim Collection)

Designed by Adidas, these away jerseys feature a mesmerizing circular motif inspired by Magritte’s “Voice of space (la voix des airs)” (1931). This painting famously depicts three metallic spheres floating above a verdant landscape, providing a surreal echo in the jersey’s design. Magritte himself described his use of the jingle bell motif as a boundary-pushing artistic choice, writing, “I caused the iron bells hanging from the necks of our admirable horses to sprout like dangerous plants at the edge of an abyss.”

Belgian Away jersey with motifs from René Magritte's painting, shown side by side.
The Belgian men’s national soccer team’s Away jersey shows motifs from René Magritte’s “Voice of space (la voix des airs)” (1931) (left: photo courtesy Adidas; right: © 2023 C. Herscovici / Artists Rights Society (ARS), New York; courtesy Solomon R. Guggenheim Foundation & Peggy Guggenheim Collection)

The jerseys also cleverly reference one of Magritte’s most renowned works through the phrase “Ceci n’est pas un maillot” printed on the collar. This phrase, translating to “This is not a jersey,” alludes to “The Treachery of Images” (1929), underscoring the artist’s exploration of reality and illusion.

For another artistic transformation, explore how Justin Peters merges unrelated images to create magical art that challenges reality, similar to Magritte’s themes.

Back of the jersey with the phrase 'Ceci n'est pas un maillot.' printed on it.
The phrase “Ceci n’est pas un maillot.” is also printed on the back of the jersey (photo courtesy Adidas)

Belgium’s decision to blend art and sport on such a prestigious stage illustrates the potential for cultural synergy. Their home jerseys follow a more traditional route, utilizing national colors and fiery patterns to celebrate the “Red Devils” moniker. However, the away jerseys set a new standard by integrating cultural heritage into competitive sportswear.

Learn more about blending cultural heritage and innovation in design with Raku Inoue’s floral insect arrangements, showcasing nature’s artistic elements.

Coinciding with these artistic endeavors, the Guggenheim Museum in Manhattan is honoring sports history during the World Cup by screening “Zidane, a 21st-century portrait” by Douglas Gordon and Philippe Parreno. The film is a tribute to French soccer icon Zinédine Zidane and will be available to view until the championship’s final match on July 19.

Jersey features pink and blue sphere motifs inspired by Magritte's jingle bell motif.
The jersey depicts pink and blue sphere motifs inspired by Magritte’s jingle bell motif. (photo courtesy Adidas)

Through these initiatives, the World Cup proves yet again how art and sport can connect global audiences, creating a shared experience that transcends the playing field.

Sources & Links

Source: hyperallergic.com

Frequently asked questions

What inspired Belgium’s World Cup soccer jerseys?

Belgium’s World Cup soccer jerseys were inspired by Belgian Surrealist artist René Magritte.

How do the jerseys reference René Magritte’s work?

The jerseys feature a circular motif inspired by Magritte’s painting ‘Voice of space (la voix des airs)’ and include the phrase ‘Ceci n’est pas un maillot’ on the collar, referencing Magritte’s exploration of reality and illusion.

Who designed the Belgian World Cup jerseys?

The Belgian World Cup jerseys were designed by Adidas.