In the heart of Seoul, designer So Koizumi unveils his first solo exhibition in collaboration with POINTTWOFIVE·SECOND. The innovative display is hosted at 025S SEONGSU HAUS, integrating fragrance, materials, and architecture, creating a seamless blend of aroma and design.
A Sensory Journey through Aroma and Design
Koizumi’s exhibition elegantly merges material design with sensory experiences, utilizing POINTTWOFIVE·SECOND’s fragrant expertise. The installation strategically positions design elements throughout the flagship space, fostering a unique interaction between objects and the scent-focused environment.
Rather than isolating each piece, the works are interwoven with the space’s existing architecture. This integration allows visitors to experience a cohesive environment where aroma and design interact as interconnected elements.
Innovative Spatial Interactions
At 025S SEONGSU HAUS, materials and structures are not just displayed; they communicate with their setting. Koizumi’s designs inhabit the space as part of a broader narrative, making them essential components of the architecture.
Explore how design elements creatively combine in this intriguing art exhibition where materials and forms blossom in synergy.
The exhibition challenges traditional presentation, inviting viewers to explore the connections between the tangible and intangible—materiality and fragrance working in tandem.
Rethinking Design and Environment
POINTTWOFIVE·SECOND extends its practice into a holistic sensory experience. Scent, tea, and art converge, creating an immersive atmosphere where each element enhances the other.
This spatial arrangement blurs the lines between individual design works and the interior, resulting in a fluid dialogue between structure and aroma.
A Harmonious Blend of Fragrance and Space
Koizumi’s exhibition reimagines the role of scent within design, demonstrating that fragrance can be as integral to a space as its physical components. The result is a dynamic exploration of how these elements coexist.
Further delve into sensory experiences by discovering Fernando Laposse’s corn husk designs that transform traditional materials into compelling artworks.
The exhibition invites introspection, asking how design, material, scent, and atmosphere shape our perceptions and experiences.
Project Info
- Name: So Koizumi Collection
- Designer: So Koizumi Design | @so_koizumi_design
- Scent Brand: POINTTWOFIVE·SECOND | @025s.official
- Venue: 025S Haus 2F Art Space
- Location: Seoul, South Korea
- Dates: July 22nd – September 22nd, 2026
- Photographer: ©Teo Josserand | @teo.joss
Sources & Links
Source: designboom.com
Frequently asked questions
What is the focus of So Koizumi’s exhibition in Seoul?
So Koizumi’s exhibition in Seoul focuses on integrating fragrance, materials, and architecture, creating a seamless blend of aroma and design. The exhibition elegantly merges material design with sensory experiences, utilizing POINTTWOFIVE·SECOND’s fragrant expertise.
Where is So Koizumi’s exhibition being held?
So Koizumi’s exhibition is being held at 025S SEONGSU HAUS in Seoul, South Korea.
When can the exhibition by So Koizumi be visited?
The exhibition by So Koizumi can be visited from July 22nd to September 22nd, 2026.