There is a long gold tapestry cascading down a concrete bunker wall in Berlin, defying expectations. This striking installation highlights how PITAKA brings innovation to Berlin through design. Touch it, and your mind suggests silk; visually, it evokes a windswept wheat field. Yet, it’s made from aerospace-grade aramid fiber, a material known for its strength in body armor and fighter jets, rated at up to five times the strength of steel by weight. PITAKA dedicated over 10,000 hours to achieve this harmonious blend of strength and softness, now showcased on that wall.
This installation is part of “Signals in the Wind,” PITAKA’s debut solo brand event held during IFA week at The Feuerle Collection. The event centered around a new case collection titled Wind Over Wheat. After experiencing the tapestry, the name feels perfectly fitting, transcending mere marketing.
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Feuerle Collection: A Concrete Canvas Highlighting PITAKA’s Innovation
The venue itself, a converted WWII telecommunications bunker with thick, resilient walls, showcases this unique collection. PITAKA transformed the stark concrete space with few elements: the tapestry, minimalistic case displays on slender stands, and a soundscape by Berlin’s Temple Rat, inspired by the sound of wind through wheat. The uneven placement of the cases mimics the natural growth of wheat, varying with light and wind interaction.
Wind Over Wheat features three evocative finishes: Golden Drift, resembling wheat under sun, Surging Awn, still gathering strength, and Berlin Nocturne, capturing the twilight over fields, a nod to the host city. Their innovative Trace Form technique crafts these unique textures by allowing fibers to stray, ensuring each piece varies slightly, celebrating spontaneity over uniformity. This is another way PITAKA merges the natural and the urban elements of Berlin.
An Eventful Conclusion Celebrating PITAKA’s Innovative Spirit
The evening concluded memorably as guests ascended to the terrace where wheat-like grasses swayed naturally in the breeze. This unplanned but perfect alignment reinforced the event’s theme of materials and perception in a way technology could not. Experiencing the natural motion next to meticulously crafted cases highlighted the artistry in mimicking nature.
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Wind Over Wheat’s limited Trace Form Edition launches on September 17, with pre-orders starting September 9. If attending IFA Berlin, find PITAKA’s main booth in Hall 5.2, Booth 209. It’s the perfect opportunity to see firsthand how their innovative approach redefines design in Berlin.
Source: yankodesign.com
Frequently asked questions
What material is the PITAKA tapestry made from?
The PITAKA tapestry is made from aerospace-grade aramid fiber, a material known for its strength in body armor and fighter jets, rated at up to five times the strength of steel by weight.
What is the theme of the PITAKA event?
The theme of the PITAKA event is centered around the new case collection titled Wind Over Wheat, which highlights the harmonious blend of nature and innovation.
When does the Wind Over Wheat collection launch?
The Wind Over Wheat’s limited Trace Form Edition launches on September 17, with pre-orders starting September 9.